Do More for Less – the Power of Email Marketing

According to recent studies, 91% of US adults like getting
email promos from companies they follow, and email itself is nearly 40x more
effective than Facebook and Twitter marketing combined! Plus, email marketing
is cheap or free in many cases (if you already have an email list, for
example). So, how do you leverage this affordable platform and do more without
spending more?

 

Here are five things
to consider to help boost sales for your next campaign.

 

1. 
Target New Prospects

The main reason you market is to get more customers, right?
Well, email marketing is a great way to do that. You can target prospects based on
any number of factors–including age, date of birth, and even Zip Code! So, even
if your business is a local pizza place, email marketing makes it easy to
ensure your customers (and potential customers) are always in the know about
promotions, events, and new offers.

 

2. 
Reignite Your Postal Database

Already have a list of customers and their physical addresses?
Want to get their emails based on that information so you can reach them on two
fronts? An email append service can breathe new life into your customer lists.
All you need is a customer name and address, and you’ll get a corresponding
email addresses to match. From there, add them to your email list, and
voila–instant email marketing!

 

3. 
Cut Down on Marketing Costs

Marketing is one of the most powerful tools for your business,
but if you’re spending more than you make in return, is it worth the cost?
Probably not. Luckily, you don’t have to spend an arm and a leg on email marketing
campaigns. The biggest costs associated with running this kind of campaign are
found in templates, buying email lists if you don’t have them, and
purchasing a service that sends your campaigns, too. To save money, find a
provider like that offers a full-service
email marketing tool to do all the design, implementation,
and tracking for you, saving you time and money.

 

4. 
Strengthen Relationships

Reach out to your customers early and often, keep them at the
forefront of everything you do, and include them as much as possible. With email
marketing, this is easier than ever. You can connect with your customers
directly, offer them insight into your company and new product offers, or even send
them coupon codes that give them a special deal they can’t find elsewhere. By
bringing the conversation  to their
inbox, you’ll strengthen your relationship with every customer.

 

5. 
Improve Communication

In 2017, “Hello, Customer” just doesn’t cut it. To improve
communication with and understanding of your customers, implementing
personalization tactics can work wonders. If you know the customer’s name,
address the email directly to them. If you know they bought a pepperoni lover’s
special from you a month ago, remind them how delicious it was and offer them a
coupon for their next purchase. Being personal and communicative goes a long
way with every customer, and a good email marketing solution will target by age,
income, gender and/or home value, and more.

 

Now that you’re prepared, give it a shot with a free trial of Melissa’s
Email Marketing Service! We design,
send, analyze, and track, for an all-in-one solution to help you reach your
customers more effectively.