CalOptima Deploys Data Warehouse with Melissa’s Help

Find out how CalOptima successfully deployed a data warehouse with the help of Melissa’s easy-to-integrate Data Quality Components for SQL Server to turn such a tremendous undertaking into a simple task.

CalOptima, a county organized health system, serves more than 400,000 members, making it the second largest health insurer in Orange County, CA. CalOptima embarked on a mission to migrate its membership data into a single data warehouse in hopes of improving communications, better serving members and growing its business.

A main focal initiative of theirs was cleaning and verifying mailing and home address information to cut waste associated with undeliverable-as-addressed mail – luckily, they chose Melissa’s 30 years of contact data expertise to help in this mission.