In October, Melissa participated in two leading industry events in Mexico: Data Day, organized by Software Guru, and Expo Technology 2025, organized by Boletín de la Computación. Both shows brought together passionate data professionals, retailers, ecommerce innovators and technology leaders who share the same goal as Melissa: making global delivery faster, safer, and more reliable.
Across both events, attendees consistently cited the same challenges we address daily for enterprises worldwide: failed deliveries, inaccurate or incomplete customer addresses, cross-border shipping delays, manual data cleanup, and increasing fraud risks. Melissa’s CIO, Bud Walker, and LATAM Sales Representative, David Guzman, were at the table showcasing live demos and leading discussions, providing hands-on insights into addressing these issues.
These shared concerns sparked insightful conversations around Melissa’s robust, real-time data quality and identity solutions designed to solve these very problems, such as:
It was inspiring to connect with so many teams—from ecommerce, logistics, and the public sector—who are poised to advance their data strategies and ensure reliable global delivery. For an in-depth look at Melissa solutions offered in Mexico, check out our product sheet!
To keep the momentum high, everyone who completed the form on our Ecommerce Savings Calculator page (EN version available here) was automatically entered into a drawing for a $25 USD Amazon eGift card. It was exciting to hear how attendees envisioned applying their estimated savings to strengthen their data practices and drive greater operational efficiency.
Thank you to everyone who visited our table, engaged with us, and shared your unique data challenges. Your participation drives our dedication to delivering trusted global address solutions and advancing data quality for organizations worldwide. If would like an in-depth conversation about Melissa’s solutions for e-commerce and logistics, please email David Guzman at David.Guzman@melissa.com.
If we missed you at the events or you’d like a closer look at the solutions we demonstrated, you can explore all the highlights here: https://www.melissa.com/events/expo-technology-data-day-2025
We look forward to connecting with you again at Software Guru and Boletín de la Computación events in 2026 and beyond.