Make the Smart Move – Address the State of Your Data
When was the last time you moved? Did you file for a change of address? When you finally settled into your new home, did you continue to receive a previous resident’s mail? Catalogs that do not relate to your lifestyle, magazine incentives to re-subscribe, postcard reminders for Scruffy’s vaccination! … Who’s Scruffy? This mixed up…
Mailing List Accuracy Becomes More Stringent
Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…
Melissa Data: Your Friend in Brand Integrity
Ross: Every week, the TV Guide comes to Chandler and Joey’s apartment. What name appears on the address label? Rachel: Oh! Chandler gets it! It’s Chandler Bing! Monica: No! Ross: I’m afraid the TV Guide comes to “Chanandelor Bong.” Monica: I knew that! Rachel! Use your head! Chandler: Actually, it’s Miss Chanandelor Bong. FRIENDS Season…
Melissa Data’s Cloud-Based National Change-of-Address Service Enables Mailers to Keep Up with Canadian and U.S. Customers Who Have Moved
SmartMover Updates Business and Individual Addresses; Ensures Compliance with New Canadian Mail Laws Requiring In-Country NCOA Processing Rancho Santa Margarita, CALIF. – August 12, 2014 – Melissa Data, a leading provider of contact data quality and data enrichment solutions, today announced SmartMover, its cloud-based NCOA service, now provides Canadian change-of-address processing, as well as U.S.…