Tag: Marketing

Achieving the Best Segmentation and Insight into Customers

Every database out there is missing pieces of information that, if available, could provide you with better insight into your customers. There are data enrichment tools that can add missing email, phone, and address information.  They can also append demographic and geographic data, and detailed property information to your database. Here are a few things…

By April 14, 2016 0

How to Personalize Marketing with Social Media

Social media is a key when it comes to building customer relationships, growing your customer base, increasing brand awareness, and lead generation. Social media provides you with your individual contacts likes, dislikes, affiliates, and more making your marketing agile. There are social media tools, such as Melissa Data’s Social Media Service, that give you the…

By April 5, 2016 0

The Marketing Strategy You’re Missing

What if I told you that the marketing strategy you’re missing is direct mail? WAIT! Before you close the page and disregard that statement, read this fact: 65% of consumers make purchases as a result of direct mail. That’s right. The one thing you have probably disregarded as a method of marketing can make up…

By January 21, 2016 0