Tag: Marketing

Achieving the Best Segmentation and Insight into Customers

Marketing

Every database out there is missing pieces of information that, if available, could provide you with better insight into your customers. There are data enrichment tools that can add missing email, phone, and address information.  They can also append demographic and geographic data, and detailed property information to your database. Here are a few things…

By Melissa Team April 14, 2016 Off
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The Marketing Strategy You’re Missing

Data Quality

What if I told you that the marketing strategy you’re missing is direct mail? WAIT! Before you close the page and disregard that statement, read this fact: 65% of consumers make purchases as a result of direct mail. That’s right. The one thing you have probably disregarded as a method of marketing can make up…

By Melissa Team January 21, 2016 0
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