What is an Email Blacklist? – Why You Need Email Verification
Let’s answer the title question, “What is an Email Blacklist?” Blacklisting occurs when an email address, domain or ISP is flagged for spam and blocked from sending messages to certain users. Internet and email service providers maintain a list of blacklisted addresses and will block any emails sent from these addresses from reaching the users…
Melissa Transforms Website Visitors into Real-Time Leads
WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced WebVisitor, its new targeting tool enabling marketers to more effectively reach prospects who are already actively engaging with…
Increase Donations with an Accurate View of Your Donors and Constituents
Ask yourself this: Do I have a solid group of existing donors but am unsure who to target more aggressively for future contributions? If you answered yes, you’re not alone. Nonprofits and political organizations spend years collecting donor data, only to find that the data is unorganized and overwhelming. This data disarray leads to problem…
The 10 Worst Mistakes in Direct Mail
by Jeffrey Dobkin I made all these mistakes, so… you don’t have to! Yes, I made plenty more, too. You can learn from my mistakes – and increase your own chances of success. So follow these few simple guidelines of exactly what not to do. Don’t worry, you’ll find lots of other mistakes to make…
Mailing Lists for Insurance Agents and Financial Advisors: How to Find, Specify and Buy a Great Mailing List!
by Jeffrey Dobkin The mailing list you select is responsible for almost half of the success of your mailing. The other half is decided by the creative strategy you use and the offer. The creative is the design, style, copywriting, photos and illustrations. Included in the creative is the format: letter, envelope mailer, self-mailer, booklet,…
Engage Potential Donors, Voters & Supporters with Text
What’s the fastest way to reach supporters? Research shows texting is the fastest way to reach your potential voters and supporters with messages opened within minutes. Almost 90% of adults in the US have a mobile phone and about 77% own a smartphone, according to Pew Research. You can use text messaging to drive voter registration…
Don’t Get Blacklisted: Best Practices to Protect Your Reputation
Email Marketing is an important tool for any business but it should be implemented with care and caution. Once you’re blacklisted, you not only have a huge headache to deal with, but you risk tarnishing your company’s reputation or brand. The frightening idea – it’s easy to get flagged as a spammer regardless of…
Direct Mail: The Walking Dead
Written by Abby Telleria Like a Zombie, direct mail keeps coming back – and still delivers. A jaw-dropping 65% of consumers made a purchase as a direct result of direct mail. That’s right, direct mail. The thing you probably presumed to be as dead as a doornail is still very much alive! In the days…
BusinessCoder Now Returns Contact Info & Job Titles to Optimize B2B Marketing
BusinessCoder’s vital firmographics have expanded! We are pleased to announce new updates which include the addition of contact information and job titles to the return fields available. Enhance your business contact database, generate fresh leads, and optimize B2B marketing. Reap rewards this year with multiple selects that help you gain a full picture of your…
Melissa Data: Your Friend in Brand Integrity
Ross: Every week, the TV Guide comes to Chandler and Joey’s apartment. What name appears on the address label? Rachel: Oh! Chandler gets it! It’s Chandler Bing! Monica: No! Ross: I’m afraid the TV Guide comes to “Chanandelor Bong.” Monica: I knew that! Rachel! Use your head! Chandler: Actually, it’s Miss Chanandelor Bong. FRIENDS Season…