Tag: mailing

Mailing Lists for Insurance Agents and Financial Advisors: How to Find, Specify and Buy a Great Mailing List!

by Jeffrey Dobkin The mailing list you select is responsible for almost half of the success of your mailing. The other half is decided by the creative strategy you use and the offer. The creative is the design, style, copywriting, photos and illustrations.  Included in the creative is the format: letter, envelope mailer, self-mailer, booklet,…

By Melissa Team January 2, 2019 Off

You Better Watch Out!

Today is the last day to send packages USPS Retail Ground™ and expect delivery before Dec. 25th. But you better not cry, because you still have time to plan accordingly – that’s why! We’ve liberated a treasure trove of information from USPS.com where Priority Mail, International Shipping and Priority Mail Express envelopes and boxes are…

By Melissa Team December 14, 2018 Off

Your Basket of Unsortables

When you’re looking to reduce business costs, look to your marketing mailings. Many things can go wrong with an address to make it unsortable–or even undeliverable. Unfortunately, unsorted mail does not qualify for the important postal discounts which you’re entitled too. Don’t throw the baby out with the bathwater, your direct mail campaigns are salvageable…

By October 27, 2016 0