The 10 Worst Mistakes in Direct Mail
by Jeffrey Dobkin I made all these mistakes, so… you don’t have to! Yes, I made plenty more, too. You can learn from my mistakes – and increase your own chances of success. So follow these few simple guidelines of exactly what not to do. Don’t worry, you’ll find lots of other mistakes to make…
Mailing Lists for Insurance Agents and Financial Advisors: How to Find, Specify and Buy a Great Mailing List!
by Jeffrey Dobkin The mailing list you select is responsible for almost half of the success of your mailing. The other half is decided by the creative strategy you use and the offer. The creative is the design, style, copywriting, photos and illustrations. Included in the creative is the format: letter, envelope mailer, self-mailer, booklet,…
You Better Watch Out!
Today is the last day to send packages USPS Retail Ground™ and expect delivery before Dec. 25th. But you better not cry, because you still have time to plan accordingly – that’s why! We’ve liberated a treasure trove of information from USPS.com where Priority Mail, International Shipping and Priority Mail Express envelopes and boxes are…
2019 USPS Postal Rates Finalized & Approved
The proposed USPS® postal rate changes for 2019 have been finalized and approved. The new rates will take effect January 27, 2019. For a full list of rate changes, visit pe.usps.com. USPS Marketing Mail Letters Old Rate New Rate % Changed 5-Digit 0.251 0.256 1.992% AADC 0.274 0.281 2.555% MAADC 0.287 0.291 1.394% Saturation 0.219 0.224 2.283%…
Quickly Uncover Carrier Route Details with the Carrier Route Map
How can you generate quality leads cost-effectively? Direct mail may not be the go-to tactic when budget is a concern – but, it is the most effective. Let’s look at a free tool that can help you save on your next direct mail campaign. Carrier Route Maps. Melissa’s clients love our Carrier Route Map Lookup.…
Direct Mail: The Walking Dead
Written by Abby Telleria Like a Zombie, direct mail keeps coming back – and still delivers. A jaw-dropping 65% of consumers made a purchase as a direct result of direct mail. That’s right, direct mail. The thing you probably presumed to be as dead as a doornail is still very much alive! In the days…
Tis the Season… to Check the 2017 Mail-By Dates
The season of giving (and, of course, checking the 2017 mail-by dates) is here! To have your gifts and holiday cards delivered by Dec. 25, we recommend you mail by the dates below*: *Dates are based on USPS.COM Holiday Shipping Dates
Your Basket of Unsortables
When you’re looking to reduce business costs, look to your marketing mailings. Many things can go wrong with an address to make it unsortable–or even undeliverable. Unfortunately, unsorted mail does not qualify for the important postal discounts which you’re entitled too. Don’t throw the baby out with the bathwater, your direct mail campaigns are salvageable…
How to Save Time and Money on Shipping and Mailing
When it comes to mailing and shipping, undeliverable mail, increased costs due to waste, returned mail, and keeping up with ever-changing regulations are just a few of the headaches that are dealt with. What if I told you that there are solutions to all of these problems? That you can improve your mail deliverability AND…