Tag: mailing lists

Mailing Lists: Understanding the Dynamics of Consumer Data

By Aliza Bornstein, copywriter, Melissa Data In a January 28, 2009 webinar, host Dan Anglin covered such topics as: sources utilized during compilation; demographic and geographic selects; learning from existing customers and responders; and tips and trends. 1. Where do major data compliers get their data?  Major compilation sources include: voter registration records; county deed…

By July 31, 2017 Off

12 Questions to Ask a List Vendor

By Jeffery Dobkin, marketing consultant, author, and professional speaker 1. Ask the origin of the list.  There are two types of lists, determined by their origin: compiled lists and response lists. Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have…

By Melissa Team July 31, 2017 Off