Mailing Lists: Understanding the Dynamics of Consumer Data
By Aliza Bornstein, copywriter, Melissa Data In a January 28, 2009 webinar, host Dan Anglin covered such topics as: sources utilized during compilation; demographic and geographic selects; learning from existing customers and responders; and tips and trends. 1. Where do major data compliers get their data? Major compilation sources include: voter registration records; county deed…
12 Questions to Ask a List Vendor
By Jeffery Dobkin, marketing consultant, author, and professional speaker 1. Ask the origin of the list. There are two types of lists, determined by their origin: compiled lists and response lists. Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have…
Finding The Right Mailing List For Your Business
Dan Anglin, Senior Sales Specialist, Modern Postcard The right list is critical to the success of your mail campaign. 40-41 percent of your direct mail success begins with the list. It doesn’t matter if your mail piece is beautiful, has a great offer, a stunning design, or a strong call to action. If you add…