Specialized Mailing Lists Make All the Difference
By Joy Gendusa, founder, PostcardMania If there is one thing I can’t say enough about, it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing…
How To Own Your Local Consumer Market With Saturation Mailings
By Bob Martel, president, JMB Marketing Group If you do business locally, or want to enter a new market area quickly, you don’t want to overlook the value of a saturation mailing within a radius of your business, or across a specific ZIP Code™. The USPS® is standing by, waiting to help you deliver a…
Create Your Mailing List
USPS® Website An effective mailing list is more than names and addresses–it’s a record of each person’s buying behaviors. Your customer list can track how often they shop with you, what they typically buy, and how much they spend. Keeping track of your customers and their purchasing habits will help you to personalize offers and…
7 Questions to Ask an E-Mail List Vendor
Kendra Jaros, manager, internet.com newsletter publishing group Renting third-party lists is one of the most common ways to acquire customers and/or build in-house email lists. Where do you begin? Doing your homework saves headaches later — headaches driven by poor results, spam complaints, wasted time and money, and bad public relations. There seem to be…
7 Reasons to Leverage New Homeowner Mailing Lists
By Mark Mauser, Articlesbase New homeowners represent an enormous profit opportunity for local businesses. On average, about 41 million Americans move each year. Having just moved into a new neighborhood, these individuals and families have yet to find local businesses they will form lasting relationships with. New movers represent a hot opportunity for local businesses…
How to Build Your Own Mailing List
By Admin, Consumer Mailing Lists to Fit Any Budget Do you want to reach a lot of people? If the answer is yes, then you need to build your own mailing list. A mailing list is also called a consumer list because the people you try to reach out to are, in fact, your customers.…
List Hygiene: Your Smartest Move
By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction Corp Can there be targeted marketing without accurate information? I say no. From e-mail to direct mail, the need for sound list hygiene practices is not only ever-present, but ever-increasing. Why? For me, it comes down to the belief that a global…
7 Criteria to Make Massive Profits From Absentee Owners
By Jason R. Hanson, author & founder, National Real Estate Investor Month Listen; before you read any further, go grab a pen and pad of paper, because this is going to be one of the most valuable articles you’ve ever read. You’re going to learn how to dominate your local niche of absentee owners and…
Email List Hygiene: Keep It Clean
By Spencer Kollas, director of delivery services, StrongMail Systems Last month, I provided best practices to maximize email deliverability with the first step in this series, data capture. The next logical, and critical step is applying effective list hygiene techniques. Maximizing email deliverability does require managing many factors, but once you understand the various components,…
How to Choose High-Performing Mailing Lists
By Rick Brough, director of consulting services, Transcontinental Database Marketing If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an edge. Profile your house list. House lists can help determine how to apply targeted selections on prospect lists. For example,…