4 Steps to Harvest Better Leads and Higher ROI
Now is the time to spring into data-driven marketing action! Spring will be upon us sooner rather than later thanks to Punxsutawney Phil, so we thought it would be best to share the 4 easy steps to harvesting better leads and higher ROI. Afterall, you reap what you sow. 1. Pick the Right Leads…
Targeting specific prospects with direct mail
How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…
The 10 Worst Mistakes in Direct Mail
by Jeffrey Dobkin I made all these mistakes, so… you don’t have to! Yes, I made plenty more, too. You can learn from my mistakes – and increase your own chances of success. So follow these few simple guidelines of exactly what not to do. Don’t worry, you’ll find lots of other mistakes to make…
Mailing Lists for Insurance Agents and Financial Advisors: How to Find, Specify and Buy a Great Mailing List!
by Jeffrey Dobkin The mailing list you select is responsible for almost half of the success of your mailing. The other half is decided by the creative strategy you use and the offer. The creative is the design, style, copywriting, photos and illustrations. Included in the creative is the format: letter, envelope mailer, self-mailer, booklet,…
Quickly Uncover Carrier Route Details with the Carrier Route Map
How can you generate quality leads cost-effectively? Direct mail may not be the go-to tactic when budget is a concern – but, it is the most effective. Let’s look at a free tool that can help you save on your next direct mail campaign. Carrier Route Maps. Melissa’s clients love our Carrier Route Map Lookup.…
Melissa Direct Advances Data-Driven Targeting for Marketers
Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…
Spooktacular Marketing: 5 Ideas so Good they’re Scary
Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…
Direct Mail: The Walking Dead
Written by Abby Telleria Like a Zombie, direct mail keeps coming back – and still delivers. A jaw-dropping 65% of consumers made a purchase as a direct result of direct mail. That’s right, direct mail. The thing you probably presumed to be as dead as a doornail is still very much alive! In the days…
Demographic Targeting With a Bankruptcy List
By Dave Morgan, Expert Author, Articlesbase The bankruptcy list provides a great opportunity for many companies to acquire a highly targeted list of individuals and businesses who can provide marketing opportunities for a great variety of organizations providing services for debt management, debt counseling, and even high risk lenders who charge an increased rate of…
Use a Specialty Mailing List to Find Customers and Increase Sales
Anthony J Pensabene, Expert Author, EzineArticles.com When a business begins, its executives must think about what population the business’ services and products can best help. The chosen population is known as the target market. Marketing and advertising initiatives are then geared towards intriguing the target market. Smaller businesses may not have a lot of resources…