Targeting specific prospects with direct mail
Data Cleansing Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series Mailing Mailing Lists Marketing Marketing Strategies
How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…
Melissa Direct Advances Data-Driven Targeting for Marketers
Address Correction Address Verification Analyzing Data Data Cleansing Data Enhancement Data Quality Direct Mail Direct Marketing Duplicate Elimination Email Email Marketing Fundraising Global Address Verification Global Data Quality Industry Insights Integrated Marketing Mailing Mailing Lists Marketing Marketing Strategies News & Events Press Release
Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…