Tag: integrated marketing strategy

The 10 Worst Mistakes in Direct Mail

by Jeffrey Dobkin I made all these mistakes, so… you don’t have to! Yes, I made plenty more, too. You can learn from my mistakes – and increase your own chances of success. So follow these few simple guidelines of exactly what not to do. Don’t worry, you’ll find lots of other mistakes to make…

By Melissa Team January 2, 2019 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

ONEPOST Latest Poll Shows 65% of Companies Will Increase Use of DM in 2010

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A recent LinkedIn poll conducted on behalf of ONEPOST, the UK‘s leader in postal management and advice, reveals 65% of companies will increase their use of direct mail this year, particularly as part of an integrated marketing strategy. With its unique software and expert knowledge of postal services ONEPOST is able to offer significant postal…

By January 20, 2010 0