What is an Email Blacklist? – Why You Need Email Verification
Let’s answer the title question, “What is an Email Blacklist?” Blacklisting occurs when an email address, domain or ISP is flagged for spam and blocked from sending messages to certain users. Internet and email service providers maintain a list of blacklisted addresses and will block any emails sent from these addresses from reaching the users…
Direct Mail and Email Marketing Can and Should Join Forces
A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…
Online Sales Skyrocket – Reduce Cart Abandonment with Express Entry for a Slice of the Pie
Have you looked at the cart abandonment rates on your website? Maybe it’s time you do, and here’s why: an estimated 1.92 billion people are expected to make online purchases in 2019, resulting in an estimated $3.45 trillion in sales. If you’re losing the sale at the very last step of your online transaction, you’re…