Become a Jedi Master of Email Marketing: 10 Tips & Tricks for Clicks
91% of people actually like receiving promotional emails – an optimistic statistic if you’re an email marketer. So why is it, most email campaigns yield extremely low open rates, click through rates (CTR) and conversions? As a marketer myself, I’m constantly perplexed. Even after tireless research on new email trends and trying every ‘how to’…
Don’t Get Blacklisted: Best Practices to Protect Your Reputation
Email Marketing is an important tool for any business but it should be implemented with care and caution. Once you’re blacklisted, you not only have a huge headache to deal with, but you risk tarnishing your company’s reputation or brand. The frightening idea – it’s easy to get flagged as a spammer regardless of…