Targeting specific prospects with direct mail
Data Cleansing Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series Mailing Mailing Lists Marketing Marketing Strategies
How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…
Direct Marketing Enters a New Phase
Data Cleansing Data Enrichment Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series Marketing Marketing Strategies
New tactics, smart databases, and list updating and hygiene are making direct mail more viable than ever Rumors of the “death” of direct marketing have been greatly exaggerated. Marketers increasingly are using new tactics driven by advanced demographic data and digital capabilities to make direct marketing more viable than ever. As digital communications fill our…