6 Steps to Take the Junk Out of Direct Mail
Managing direct mail effectively creates efficiency in use of resources while cutting down on costs. And as an integral part of the marketing, there are several key components that can either make or break your campaigns. Here are six steps that not only make good business sense but they also have the potential to get…
Taking Action to Avoid Undeliverable Mail
Are the costs of printing and mailing causing a dent in your profit? One of the causes of these costs could be something we all know as return mail. Return mail affects different areas including increased postage, paper usage, duplicated work, poor cash flow, loss of customers, and more. There is a way to…
Case Study: Clean Data Helps Non-Profit Flourish
Company: Altapass Foundation, Inc. Altapass Foundation, a nonprofit organization dedicated to the preservation of the land, history, and culture of the Southern Blue Ridge Mountains, is located in western North Carolina. As a foundation, they host many public activities and therefore have a large database that dates back more than 10 years. The Challenge: This…
The Marketing Strategy You’re Missing
What if I told you that the marketing strategy you’re missing is direct mail? WAIT! Before you close the page and disregard that statement, read this fact: 65% of consumers make purchases as a result of direct mail. That’s right. The one thing you have probably disregarded as a method of marketing can make up…