Listware Reconnects Nonprofit with Lost Supporters After 8 Years
Read how nonprofit, Altapass, revitalized an 8-year-old database with Listware® – Melissa’s affordable solution that updated address records, putting Altapass back in touch with lost donors and ultimately increased fundraising efforts! The Altapass foundation is a small nonprofit organization in North Carolina whose member base largely relies on traditional mail instead of email communication. After…
Targeting specific prospects with direct mail
How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…