Tag: address verification

Listware Reconnects Nonprofit with Lost Supporters After 8 Years

Read how nonprofit, Altapass, revitalized an 8-year-old database with Listware® – Melissa’s affordable solution that updated address records, putting Altapass back in touch with lost donors and ultimately increased fundraising efforts! The Altapass foundation is a small nonprofit organization in North Carolina whose member base largely relies on traditional mail instead of email communication. After…

By Melissa Team April 8, 2019 Off

Direct Mail and Email Marketing Can and Should Join Forces

A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…

By Melissa Team March 16, 2019 Off

Make the Smart Move – Address the State of Your Data

When was the last time you moved? Did you file for a change of address? When you finally settled into your new home, did you continue to receive a previous resident’s mail? Catalogs that do not relate to your lifestyle, magazine incentives to re-subscribe, postcard reminders for Scruffy’s vaccination! … Who’s Scruffy? This mixed up…

By Melissa Team February 4, 2019 Off

Online Sales Skyrocket – Reduce Cart Abandonment with Express Entry for a Slice of the Pie

Have you looked at the cart abandonment rates on your website? Maybe it’s time you do, and here’s why: an estimated 1.92 billion people are expected to make online purchases in 2019, resulting in an estimated $3.45 trillion in sales. If you’re losing the sale at the very last step of your online transaction, you’re…

By Melissa Team January 30, 2019 Off

Mailing List Accuracy Becomes More Stringent

Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…

By Melissa Team February 23, 2018 Off

Delivering the Goods

As a retailer, you have probably taken the time to carefully select how you will ship your products. You’ve taken the time to select the right mailing package and the right packaging. You offer an amazing product with the quality shipping products, but have you done everything you can to ensure the delivery? How can…

By April 12, 2016 0

Melissa Data Launches Listware for Salesforce

Powerful Data Quality Plug-In Cleanses, Validates and Enriches CRM Information; Increases Customer Intelligence with Property and Mortgage Data Rancho Santa Margarita, CALIF. – June 10, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced Listware®for Salesforce®, its powerful data quality plug-in that integrates data cleansing, validation, and enrichment…

By June 10, 2014 0