The Relative Distinction of Address Validation, Precision, and Accuracy
By David Loshin One nice thing about addresses, especially in the United States, is that they have well-defined standards. In previous blog series, I have looked at the process of address standardization and correction, so I won’t belabor that point. However, many people confuse the differences among a valid address, a precise representation of an…
Melissa Data: Licensed NCOA Mail Service Provider for Canadian National Change of Address
Melissa Data, a nonexclusive NCOALink Full Service Provider Licensee of the USPS, is now a licensed NCOA mail service provider for Canadian National Change of Address (NCOA). Melissa Data provides companies with the services necessary to keep up with customers that have moved, both in the U.S. via NCOALink services, and Canada via Canada…
ONEPOST Latest Poll Shows 65% of Companies Will Increase Use of DM in 2010
A recent LinkedIn poll conducted on behalf of ONEPOST, the UK‘s leader in postal management and advice, reveals 65% of companies will increase their use of direct mail this year, particularly as part of an integrated marketing strategy. With its unique software and expert knowledge of postal services ONEPOST is able to offer significant postal…
Presort Object Receives USPS® PAVE™ Gold Certification for PAVE Cycle K
Melissa Data is pleased to announce that Presort Object, a developer’s API for postal presorting, has received USPS® PAVE™ Gold certification for PAVE Cycle K. Gold certification ensures a higher level of compliance with postal regulations because the software has passed an extra round of tests above and beyond the standard PAVE protocol. Presort Object…