4 Steps to Harvest Better Leads and Higher ROI
Now is the time to spring into data-driven marketing action! Spring will be upon us sooner rather than later thanks to Punxsutawney Phil, so we thought it would be best to share the 4 easy steps to harvesting better leads and higher ROI. Afterall, you reap what you sow. 1. Pick the Right Leads…
Extreme Temperatures Cause USPS to Suspend Mail in 10 States
As windchill readings in some areas got as low as 60 degrees below zero, the U.S. Postal Service decided to temporarily cease mail delivery in parts of 10 states. NPR reports, “Extreme cold is forcing the U.S. Postal Service to shut down mail delivery in parts of 10 states in the Great Plains and Midwest,…
Winning the 2019 Search Results: Strategies for Improved SEO
by Jeff Jones You had 2018 well under control for as far as SEO is concerned, alright, but how prepared are you for 2019? SEO trends evolve year after year to such a degree that your previously effective SEO practices may or may not bear significant results in the coming year. You, therefore, need to…
&THEN 2016!
Melissa Data is proud to present our global data quality solutions at this year’s &THEN event in Los Angeles, CA Oct 16-18. When you know your customer inside and out, that’s when you can come up with ideas, messaging, and tactics for marketing that really moves the needle! So see us there! We’ll help you…
Melissa Data: Licensed NCOA Mail Service Provider for Canadian National Change of Address
Melissa Data, a nonexclusive NCOALink Full Service Provider Licensee of the USPS, is now a licensed NCOA mail service provider for Canadian National Change of Address (NCOA). Melissa Data provides companies with the services necessary to keep up with customers that have moved, both in the U.S. via NCOALink services, and Canada via Canada…
ONEPOST Latest Poll Shows 65% of Companies Will Increase Use of DM in 2010
A recent LinkedIn poll conducted on behalf of ONEPOST, the UK‘s leader in postal management and advice, reveals 65% of companies will increase their use of direct mail this year, particularly as part of an integrated marketing strategy. With its unique software and expert knowledge of postal services ONEPOST is able to offer significant postal…
Presort Object Receives USPS® PAVE™ Gold Certification for PAVE Cycle K
Melissa Data is pleased to announce that Presort Object, a developer’s API for postal presorting, has received USPS® PAVE™ Gold certification for PAVE Cycle K. Gold certification ensures a higher level of compliance with postal regulations because the software has passed an extra round of tests above and beyond the standard PAVE protocol. Presort Object…