Category: Quick Tips

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off

Become a Jedi Master of Email Marketing: 10 Tips & Tricks for Clicks

91% of people actually like receiving promotional emails – an optimistic statistic if you’re an email marketer. So why is it, most email campaigns yield extremely low open rates, click through rates (CTR) and conversions? As a marketer myself, I’m constantly perplexed. Even after tireless research on new email trends and trying every ‘how to’…

By Melissa Team February 26, 2018 Off

Mailing List Accuracy Becomes More Stringent

Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…

By Melissa Team February 23, 2018 Off