Category: Presorting

4 Steps to Harvest Better Leads and Higher ROI

Now is the time to spring into data-driven marketing action! Spring will be upon us sooner rather than later thanks to Punxsutawney Phil, so we thought it would be best to share the 4 easy steps to harvesting better leads and higher ROI. Afterall, you reap what you sow.   1. Pick the Right Leads…

By Melissa Team February 12, 2020 0

Mailing List Accuracy Becomes More Stringent

Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…

By Melissa Team February 23, 2018 Off

Melissa Presort Solutions Achieve USPS PAVE Gold Certification – Again

On March 22, the USPS® PAVE™ (Presort Accuracy, Validation, and Evaluation) program renewed Gold Certification for all of Melissa’s presort mailing solutions. In fact, Melissa presorting solutions have been PAVE Certified for over 22 years, and we are committed to achieving this honor every year.  Melissa PAVE Gold certified products include: ·         MAILERS+4® Standard Edition…

By April 26, 2017 0