Category: Marketing

Increase Donations with an Accurate View of Your Donors and Constituents

Ask yourself this: Do I have a solid group of existing donors but am unsure who to target more aggressively for future contributions? If you answered yes, you’re not alone. Nonprofits and political organizations spend years collecting donor data, only to find that the data is unorganized and overwhelming. This data disarray leads to problem…

By Melissa Team February 7, 2019 Off

The 10 Worst Mistakes in Direct Mail

Direct Mail Direct Marketing Mailing Mailing Lists Marketing Marketing Strategies

by Jeffrey Dobkin I made all these mistakes, so… you don’t have to! Yes, I made plenty more, too. You can learn from my mistakes – and increase your own chances of success. So follow these few simple guidelines of exactly what not to do. Don’t worry, you’ll find lots of other mistakes to make…

By Melissa Team January 2, 2019 Off

Mailing Lists for Insurance Agents and Financial Advisors: How to Find, Specify and Buy a Great Mailing List!

Mailing Mailing Lists Marketing Marketing Strategies

by Jeffrey Dobkin The mailing list you select is responsible for almost half of the success of your mailing. The other half is decided by the creative strategy you use and the offer. The creative is the design, style, copywriting, photos and illustrations. Included in the creative is the format: letter, envelope mailer, self-mailer, booklet,…

By Melissa Team January 2, 2019 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Address Validation Data Cleansing Data Enhancement Data Enrichment Direct Mail Direct Marketing Duplicate Elimination E-Mail Email Email Marketing Halloween Series Mailing Mailing Lists Marketing Marketing Strategies NCOA Quick Tips Social Media Append

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off

Simplifying Lead Gen

Mailing Lists Marketing Marketing Strategies

Looking to generate new leads? What business isn’t?! Fortunately, lead generation has become simpler with quick access to clean data. Finding new, quality leads is easy when you take advantage of tools like B2B and B2C mailing, emailing and telemarketing lists. These lists are fully customizable, meaning you can pick and choose prospects based on…

By Melissa Team August 16, 2018 Off

Become a Jedi Master of Email Marketing: 10 Tips & Tricks for Clicks

E-Mail Email Marketing Marketing Quick Tips Webinars/Blogs

91% of people actually like receiving promotional emails – an optimistic statistic if you’re an email marketer. So why is it, most email campaigns yield extremely low open rates, click through rates (CTR) and conversions? As a marketer myself, I’m constantly perplexed. Even after tireless research on new email trends and trying every ‘how to’…

By Melissa Team February 26, 2018 Off

Engage Potential Donors, Voters & Supporters with Text

Marketing

What’s the fastest way to reach supporters? Research shows texting is the fastest way to reach your potential voters and supporters with messages opened within minutes. Almost 90% of adults in the US have a mobile phone and about 77% own a smartphone, according to Pew Research. You can use text messaging to drive voter registration…

By Derrick Wang February 9, 2018 0

Don’t Get Blacklisted: Best Practices to Protect Your Reputation

E-Mail Email Email Marketing Marketing Marketing Strategies

Email Marketing is an important tool for any business but it should be implemented with care and caution. Once you’re blacklisted, you not only have a huge headache to deal with, but you risk tarnishing your company’s reputation or brand. The frightening idea – it’s easy to get flagged as a spammer regardless of…

By Derrick Wang February 9, 2018 0

Do More for Less – the Power of Email Marketing

Email Marketing Marketing

According to recent studies, 91% of US adults like getting email promos from companies they follow, and email itself is nearly 40x more effective than Facebook and Twitter marketing combined! Plus, email marketing is cheap or free in many cases (if you already have an email list, for example). So, how do you leverage this…

By Melissa Team June 14, 2017 0