Category: Marketing

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off

Simplifying Lead Gen

Looking to generate new leads? What business isn’t?! Fortunately, lead generation has become simpler with quick access to clean data. Finding new, quality leads is easy when you take advantage of tools like B2B and B2C mailing, emailing and telemarketing lists. These lists are fully customizable, meaning you can pick and choose prospects based on…

By Melissa Team August 16, 2018 Off

Become a Jedi Master of Email Marketing: 10 Tips & Tricks for Clicks

91% of people actually like receiving promotional emails – an optimistic statistic if you’re an email marketer. So why is it, most email campaigns yield extremely low open rates, click through rates (CTR) and conversions? As a marketer myself, I’m constantly perplexed. Even after tireless research on new email trends and trying every ‘how to’…

By Melissa Team February 26, 2018 Off

Engage Potential Donors, Voters & Supporters with Text

What’s the fastest way to reach supporters? Research shows texting is the fastest way to reach your potential voters and supporters with messages opened within minutes.  Almost 90% of adults in the US have a mobile phone and about 77% own a smartphone, according to Pew Research.  You can use text messaging to drive voter registration…

By February 9, 2018 0

Melissa Data: Your Friend in Brand Integrity

Ross: Every week, the TV Guide comes to Chandler and Joey’s  apartment. What name appears on the address label? Rachel: Oh! Chandler gets it! It’s Chandler Bing! Monica: No! Ross: I’m afraid the TV Guide comes to “Chanandelor Bong.” Monica: I knew that! Rachel! Use your head! Chandler: Actually, it’s Miss Chanandelor Bong. FRIENDS Season…

By August 10, 2016 0