Category: Mailing

USPS Hikes Postage Rates in August by 6.8%: 3 Ways to Save on Postage

Address Verification CASS Certification Direct Mail Direct Marketing Mailing Mailing Lists Postal Address Standards USPS

August brings the heat – and the USPS® is bringing the hikes. The Postal Service® announced another rate hike in 2021 scheduled to be effective August 29th with plans to increase First-Class Mail and Marketing Mail both by 6.8%. The postage increase is the largest in a decade according to Official Mail Guide and comes…

By Melissa Team June 28, 2021 0
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Targeting specific prospects with direct mail

Data Cleansing Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series Mailing Mailing Lists Marketing Marketing Strategies

How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…

By Melissa Team March 26, 2019 Off
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Tying together direct marketing channels

Data Cleansing Data Enrichment Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series E-Mail Email Email Marketing Mailing Marketing Marketing Strategies

Direct mail complemented by email and social can benefit immensely from modern prospect list technologies. Direct marketing is undergoing tremendous changes. It’s being used these days as much for managing customer relationships as it is as a campaign. Companies are shifting much of their work toward analytics that drive trigger-based communications, and the technology has…

By Melissa Team March 20, 2019 Off
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Direct Mail and Email Marketing Can and Should Join Forces

Address Check Address Correction Address Quality Address Standardization Address Validation Address Verification Data Cleansing Data Quality Direct Mail Direct Marketing E-Mail Email Email Append Email Marketing Email Verification Global Address Verification Global Data Quality Integrated Marketing Mailing Marketing Marketing Strategies

A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…

By Melissa Team March 16, 2019 Off
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Mailing Lists for Insurance Agents and Financial Advisors: How to Find, Specify and Buy a Great Mailing List!

Mailing Mailing Lists Marketing Marketing Strategies

by Jeffrey Dobkin The mailing list you select is responsible for almost half of the success of your mailing. The other half is decided by the creative strategy you use and the offer. The creative is the design, style, copywriting, photos and illustrations.  Included in the creative is the format: letter, envelope mailer, self-mailer, booklet,…

By Melissa Team January 2, 2019 Off
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You Better Watch Out!

Mailing Mailing & Shipping News & Events

Today is the last day to send packages USPS Retail Ground™ and expect delivery before Dec. 25th. But you better not cry, because you still have time to plan accordingly – that’s why! We’ve liberated a treasure trove of information from USPS.com where Priority Mail, International Shipping and Priority Mail Express envelopes and boxes are…

By Melissa Team December 14, 2018 Off
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