Category: Mailing

Targeting specific prospects with direct mail

How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…

By Melissa Team March 26, 2019 Off

Tying together direct marketing channels

Direct mail complemented by email and social can benefit immensely from modern prospect list technologies. Direct marketing is undergoing tremendous changes. It’s being used these days as much for managing customer relationships as it is as a campaign. Companies are shifting much of their work toward analytics that drive trigger-based communications, and the technology has…

By Melissa Team March 20, 2019 Off

Direct Mail and Email Marketing Can and Should Join Forces

A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…

By Melissa Team March 16, 2019 Off

Mailing Lists for Insurance Agents and Financial Advisors: How to Find, Specify and Buy a Great Mailing List!

by Jeffrey Dobkin The mailing list you select is responsible for almost half of the success of your mailing. The other half is decided by the creative strategy you use and the offer. The creative is the design, style, copywriting, photos and illustrations.  Included in the creative is the format: letter, envelope mailer, self-mailer, booklet,…

By Melissa Team January 2, 2019 Off

You Better Watch Out!

Today is the last day to send packages USPS Retail Ground™ and expect delivery before Dec. 25th. But you better not cry, because you still have time to plan accordingly – that’s why! We’ve liberated a treasure trove of information from USPS.com where Priority Mail, International Shipping and Priority Mail Express envelopes and boxes are…

By Melissa Team December 14, 2018 Off

USPS Raises Postal Rates, Again!

The U.S. Postal Service recently filed its proposed 2019 postage rate hikes with the Postal Regulatory Commission. If passed, new rates will go into effect January 27, 2019. For full details, visit usps.com. For greater detail on the new rates, along with new mailing technology and how to save on bulk mailings, check out this…

By Melissa Team November 14, 2018 Off