Category: Mailing

USPS Raises Postal Rates, Again!

The U.S. Postal Service recently filed its proposed 2019 postage rate hikes with the Postal Regulatory Commission. If passed, new rates will go into effect January 27, 2019. For full details, visit usps.com. For greater detail on the new rates, along with new mailing technology and how to save on bulk mailings, check out this…

By Melissa Team November 14, 2018 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off

Mailing List Accuracy Becomes More Stringent

Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…

By Melissa Team February 23, 2018 Off