Targeting specific prospects with direct mail
How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…
Tying together direct marketing channels
Direct mail complemented by email and social can benefit immensely from modern prospect list technologies. Direct marketing is undergoing tremendous changes. It’s being used these days as much for managing customer relationships as it is as a campaign. Companies are shifting much of their work toward analytics that drive trigger-based communications, and the technology has…
Direct Mail and Email Marketing Can and Should Join Forces
A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…
The 10 Worst Mistakes in Direct Mail
by Jeffrey Dobkin I made all these mistakes, so… you don’t have to! Yes, I made plenty more, too. You can learn from my mistakes – and increase your own chances of success. So follow these few simple guidelines of exactly what not to do. Don’t worry, you’ll find lots of other mistakes to make…
Mailing Lists for Insurance Agents and Financial Advisors: How to Find, Specify and Buy a Great Mailing List!
by Jeffrey Dobkin The mailing list you select is responsible for almost half of the success of your mailing. The other half is decided by the creative strategy you use and the offer. The creative is the design, style, copywriting, photos and illustrations. Included in the creative is the format: letter, envelope mailer, self-mailer, booklet,…
You Better Watch Out!
Today is the last day to send packages USPS Retail Ground™ and expect delivery before Dec. 25th. But you better not cry, because you still have time to plan accordingly – that’s why! We’ve liberated a treasure trove of information from USPS.com where Priority Mail, International Shipping and Priority Mail Express envelopes and boxes are…
2019 USPS Postal Rates Finalized & Approved
The proposed USPS® postal rate changes for 2019 have been finalized and approved. The new rates will take effect January 27, 2019. For a full list of rate changes, visit pe.usps.com. USPS Marketing Mail Letters Old Rate New Rate % Changed 5-Digit 0.251 0.256 1.992% AADC 0.274 0.281 2.555% MAADC 0.287 0.291 1.394% Saturation 0.219 0.224 2.283%…
Quickly Uncover Carrier Route Details with the Carrier Route Map
How can you generate quality leads cost-effectively? Direct mail may not be the go-to tactic when budget is a concern – but, it is the most effective. Let’s look at a free tool that can help you save on your next direct mail campaign. Carrier Route Maps. Melissa’s clients love our Carrier Route Map Lookup.…
USPS Raises Postal Rates, Again!
The U.S. Postal Service recently filed its proposed 2019 postage rate hikes with the Postal Regulatory Commission. If passed, new rates will go into effect January 27, 2019. For full details, visit usps.com. For greater detail on the new rates, along with new mailing technology and how to save on bulk mailings, check out this…
Melissa Direct Advances Data-Driven Targeting for Marketers
Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…