Category: Mailing Lists

By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction Corp Can there be targeted marketing without accurate information? I say no. From e-mail to direct mail, the need for sound list hygiene practices is not only ever-present, but ever-increasing.  Why? For me, it comes down to the belief that a global…

By Jason R. Hanson, author & founder, National Real Estate Investor Month Listen; before you read any further, go grab a pen and pad of paper, because this is going to be one of the most valuable articles you’ve ever read. You’re going to learn how to dominate your local niche of absentee owners and…

By Spencer Kollas, director of delivery services, StrongMail Systems Last month, I provided best practices to maximize email deliverability with the first step in this series, data capture. The next logical, and critical step is applying effective list hygiene techniques. Maximizing email deliverability does require managing many factors, but once you understand the various components,…

By Rick Brough, director of consulting services, Transcontinental Database Marketing  If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an edge. Profile your house list. House lists can help determine how to apply targeted selections on prospect lists. For example,…

By Aliza Bornstein, copywriter, Melissa Data In a January 28, 2009 webinar, host Dan Anglin covered such topics as: sources utilized during compilation; demographic and geographic selects; learning from existing customers and responders; and tips and trends. 1. Where do major data compliers get their data?  Major compilation sources include: voter registration records; county deed…

By Jeffery Dobkin, marketing consultant, author, and professional speaker 1. Ask the origin of the list.  There are two types of lists, determined by their origin: compiled lists and response lists. Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have…

Dan Anglin, Senior Sales Specialist, Modern Postcard The right list is critical to the success of your mail campaign. 40-41 percent of your direct mail success begins with the list. It doesn’t matter if your mail piece is beautiful, has a great offer, a stunning design, or a strong call to action. If you add…