Category: Mailing Lists

4 Steps to Harvest Better Leads and Higher ROI

Now is the time to spring into data-driven marketing action! Spring will be upon us sooner rather than later thanks to Punxsutawney Phil, so we thought it would be best to share the 4 easy steps to harvesting better leads and higher ROI. Afterall, you reap what you sow. 1. Pick the Right Leads…

By Melissa Team February 12, 2020 0

3 Hot Lists that Spice Up Direct Mail + Limited-Time Offer!

Direct Mail Direct Marketing Mailing Mailing Lists Marketing Marketing Strategies

It’s time to spice things up! Nothing’s hotter than a fiery mail piece with a super sizzling offer reaching the hands of exactly the right customer. Adding some fresh new prospects to a solid consumer base is the best way to liven up an old recipe – direct mail. Direct mail has proven time and…

By Melissa Team March 27, 2019 Off

Targeting specific prospects with direct mail

Data Cleansing Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series Mailing Mailing Lists Marketing Marketing Strategies

How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…

By Melissa Team March 26, 2019 Off

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…

By Melissa Team March 6, 2019 Off

The 10 Worst Mistakes in Direct Mail

Direct Mail Direct Marketing Mailing Mailing Lists Marketing Marketing Strategies

by Jeffrey Dobkin I made all these mistakes, so… you don’t have to! Yes, I made plenty more, too. You can learn from my mistakes – and increase your own chances of success. So follow these few simple guidelines of exactly what not to do. Don’t worry, you’ll find lots of other mistakes to make…

By Melissa Team January 2, 2019 Off

Mailing Lists for Insurance Agents and Financial Advisors: How to Find, Specify and Buy a Great Mailing List!

Mailing Mailing Lists Marketing Marketing Strategies

by Jeffrey Dobkin The mailing list you select is responsible for almost half of the success of your mailing. The other half is decided by the creative strategy you use and the offer. The creative is the design, style, copywriting, photos and illustrations. Included in the creative is the format: letter, envelope mailer, self-mailer, booklet,…

By Melissa Team January 2, 2019 Off

Quickly Uncover Carrier Route Details with the Carrier Route Map

Direct Mail Mailing Mailing Lists Marketing Strategies

How can you generate quality leads cost-effectively? Direct mail may not be the go-to tactic when budget is a concern – but, it is the most effective. Let’s look at a free tool that can help you save on your next direct mail campaign. Carrier Route Maps. Melissa’s clients love our Carrier Route Map Lookup.…

By Melissa Team November 15, 2018 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Address Validation Data Cleansing Data Enhancement Data Enrichment Direct Mail Direct Marketing Duplicate Elimination E-Mail Email Email Marketing Halloween Series Mailing Mailing Lists Marketing Marketing Strategies NCOA Quick Tips Social Media Append

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off

Simplifying Lead Gen

Mailing Lists Marketing Marketing Strategies

Looking to generate new leads? What business isn’t?! Fortunately, lead generation has become simpler with quick access to clean data. Finding new, quality leads is easy when you take advantage of tools like B2B and B2C mailing, emailing and telemarketing lists. These lists are fully customizable, meaning you can pick and choose prospects based on…

By Melissa Team August 16, 2018 Off