Category: Mailing Lists

USPS Hikes Postage Rates in August by 6.8%: 3 Ways to Save on Postage

August brings the heat – and the USPS® is bringing the hikes. The Postal Service® announced another rate hike in 2021 scheduled to be effective August 29th with plans to increase First-Class Mail and Marketing Mail both by 6.8%. The postage increase is the largest in a decade according to Official Mail Guide and comes…

By Melissa Team June 28, 2021 0

4 Steps to Harvest Better Leads and Higher ROI

Now is the time to spring into data-driven marketing action! Spring will be upon us sooner rather than later thanks to Punxsutawney Phil, so we thought it would be best to share the 4 easy steps to harvesting better leads and higher ROI. Afterall, you reap what you sow.   1. Pick the Right Leads…

By Melissa Team February 12, 2020 0

Targeting specific prospects with direct mail

How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…

By Melissa Team March 26, 2019 Off

Mailing Lists for Insurance Agents and Financial Advisors: How to Find, Specify and Buy a Great Mailing List!

by Jeffrey Dobkin The mailing list you select is responsible for almost half of the success of your mailing. The other half is decided by the creative strategy you use and the offer. The creative is the design, style, copywriting, photos and illustrations.  Included in the creative is the format: letter, envelope mailer, self-mailer, booklet,…

By Melissa Team January 2, 2019 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off