Category: Industry Insights

Melissa Direct Advances Data-Driven Targeting for Marketers

Address Correction Address Verification Analyzing Data Data Cleansing Data Enhancement Data Quality Direct Mail Direct Marketing Duplicate Elimination Email Email Marketing Fundraising Global Address Verification Global Data Quality Industry Insights Integrated Marketing Mailing Mailing Lists Marketing Marketing Strategies News & Events Press Release

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off
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Mailing List Accuracy Becomes More Stringent

Address Check Address Correction Address Quality Address Standardization Address Validation Address Verification Industry Insights Mailing Mailing & Shipping Personator Postal Postal Address Standards Postal News Briefs Postal Service Presorting Quick Tips USPS

Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…

By Melissa Team February 23, 2018 Off
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