Category: Global Data Quality

Direct Mail and Email Marketing Can and Should Join Forces

Address Check Address Correction Address Quality Address Standardization Address Validation Address Verification Data Cleansing Data Quality Direct Mail Direct Marketing E-Mail Email Email Append Email Marketing Email Verification Global Address Verification Global Data Quality Integrated Marketing Mailing Marketing Marketing Strategies

A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…

By Melissa Team March 16, 2019 Off
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Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Address Check Address Correction Address Quality Address Standardization Address Validation Address Verification Analyzing Data Analyzing Data Quality Article Big Data Canada Post Canadian Change of Address CASS Certification Data Cleansing Data Enhancement Data Enrichment Data Matching Data Profiling Data Quality Direct Mail Direct Marketing Duplicate Elimination E-Mail Email Email Append Email Marketing Email Verification Global Address Verification Global Data Quality Mailing & Shipping Mailing Lists Marketing Marketing Strategies NCOA News & Events Presorting Press Release Quick Tips

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…

By Melissa Team March 6, 2019 Off
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Melissa Direct Advances Data-Driven Targeting for Marketers

Address Correction Address Verification Analyzing Data Data Cleansing Data Enhancement Data Quality Direct Mail Direct Marketing Duplicate Elimination Email Email Marketing Fundraising Global Address Verification Global Data Quality Industry Insights Integrated Marketing Mailing Mailing Lists Marketing Marketing Strategies News & Events Press Release

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off
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Melissa Data’s Listware for Salesforce Enables Enterprise Data Quality with Batch Verification of Global Addresses

Address Quality Address Verification Analyzing Data Analyzing Data Quality CRM Data Quality Global Address Verification Global Data Quality Press Release Salesforce

Data Quality Plugin Increases Efficiency with Auto-Completion of Worldwide Customer Addresses; Optimizes Development with Flexible Mapping of Address Fields Rancho Santa Margarita, CALIF. – April 15, 2015 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced batch processing of worldwide address verification in Listware® for Salesforce®, its powerful data…

By April 15, 2015 0
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Melissa Data Highlights Global Data Quality for Data-Driven Marketers at DMA 2014

Address Quality Analyzing Data Analyzing Data Quality Data Cleansing Data Quality Global Data Quality Press Release

Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention Rancho Santa Margarita, CALIF – October 14, 2014 – Melissa Data, a leading provider of contact data quality and direct marketing solutions, is demonstrating cloud-based data quality tools and services at DMA2014 booth #1214. Optimized for marketers seeking a single, 360°…

By Melissa Team October 16, 2014 0
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