Listware Reconnects Nonprofit with Lost Supporters After 8 Years
Read how nonprofit, Altapass, revitalized an 8-year-old database with Listware® – Melissa’s affordable solution that updated address records, putting Altapass back in touch with lost donors and ultimately increased fundraising efforts! The Altapass foundation is a small nonprofit organization in North Carolina whose member base largely relies on traditional mail instead of email communication. After…
Direct Mail and Email Marketing Can and Should Join Forces
A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…
Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions
New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…
Online Sales Skyrocket – Reduce Cart Abandonment with Express Entry for a Slice of the Pie
Have you looked at the cart abandonment rates on your website? Maybe it’s time you do, and here’s why: an estimated 1.92 billion people are expected to make online purchases in 2019, resulting in an estimated $3.45 trillion in sales. If you’re losing the sale at the very last step of your online transaction, you’re…
Melissa Direct Advances Data-Driven Targeting for Marketers
Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…
Better Marketing Starts with Better Data
Improve Data Quality for More Accurate Analysis with Alteryx and Melissa Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well…
Melissa Data’s Listware for Salesforce Enables Enterprise Data Quality with Batch Verification of Global Addresses
Data Quality Plugin Increases Efficiency with Auto-Completion of Worldwide Customer Addresses; Optimizes Development with Flexible Mapping of Address Fields Rancho Santa Margarita, CALIF. – April 15, 2015 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced batch processing of worldwide address verification in Listware® for Salesforce®, its powerful data…