What is an Email Blacklist? – Why You Need Email Verification
Let’s answer the title question, “What is an Email Blacklist?” Blacklisting occurs when an email address, domain or ISP is flagged for spam and blocked from sending messages to certain users. Internet and email service providers maintain a list of blacklisted addresses and will block any emails sent from these addresses from reaching the users…
Email Append 101: A Quick and Easy Guide to Grow Your List
E-mail marketing is generally less expensive than traditional mail or telemarketing initiatives, often yielding a high response rate and a solid return on investment (ROI). Proven as direct and trackable, e-mail adds value by bolstering customer participation and retention rates, maximizing response and enabling personalized communication. Historically, this higher tech method of outreach is optimized…
Direct Mail and Email Marketing Can and Should Join Forces
A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…
Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions
New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…
Online Sales Skyrocket – Reduce Cart Abandonment with Express Entry for a Slice of the Pie
Have you looked at the cart abandonment rates on your website? Maybe it’s time you do, and here’s why: an estimated 1.92 billion people are expected to make online purchases in 2019, resulting in an estimated $3.45 trillion in sales. If you’re losing the sale at the very last step of your online transaction, you’re…
How to Get More Email Delivered into Inboxes
By Abby Garcia Telleria In this recently released article from Internet Retailer, Paul Demery, IR’s chief tech editor, talks about why eliminating invalid email addresses from your database is critical to the success of your campaign. It’s a great story, and offers tips on how you can improve email deliverability to ensure it gets into…