Melissa Direct Advances Data-Driven Targeting for Marketers
Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…
Spooktacular Marketing: 5 Ideas so Good they’re Scary
Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…
Saved from Nonprofit Nightmares
It was a dark and stormy night. Robin lay in bed tossing and turning; unable to sleep. Their budget was tight, and half the invitations to their latest fundraiser had come back return-to-sender. Too many bad addresses to count. They would have to change venues, maybe even negotiate new vendors. Robin kept thinking of all…