Category: Direct Marketing

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Address Check Address Correction Address Quality Address Standardization Address Validation Address Verification Analyzing Data Analyzing Data Quality Article Big Data Canada Post Canadian Change of Address CASS Certification Data Cleansing Data Enhancement Data Enrichment Data Matching Data Profiling Data Quality Direct Mail Direct Marketing Duplicate Elimination E-Mail Email Email Append Email Marketing Email Verification Global Address Verification Global Data Quality Mailing & Shipping Mailing Lists Marketing Marketing Strategies NCOA News & Events Presorting Press Release Quick Tips

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…

By Melissa Team March 6, 2019 Off
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Increase Donations with an Accurate View of Your Donors and Constituents

Data Matching Direct Marketing Duplicate Elimination Fundraising Marketing Marketing Strategies

Ask yourself this: Do I have a solid group of existing donors but am unsure who to target more aggressively for future contributions? If you answered yes, you’re not alone. Nonprofits and political organizations spend years collecting donor data, only to find that the data is unorganized and overwhelming. This data disarray leads to problem…

By Melissa Team February 7, 2019 Off
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USPS Raises Postal Rates, Again!

Address Correction Direct Mail Direct Marketing Mailing Mailing & Shipping NCOA USPS Webinars/Blogs

The U.S. Postal Service recently filed its proposed 2019 postage rate hikes with the Postal Regulatory Commission. If passed, new rates will go into effect January 27, 2019. For full details, visit usps.com. For greater detail on the new rates, along with new mailing technology and how to save on bulk mailings, check out this…

By Melissa Team November 14, 2018 Off
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Melissa Direct Advances Data-Driven Targeting for Marketers

Address Correction Address Verification Analyzing Data Data Cleansing Data Enhancement Data Quality Direct Mail Direct Marketing Duplicate Elimination Email Email Marketing Fundraising Global Address Verification Global Data Quality Industry Insights Integrated Marketing Mailing Mailing Lists Marketing Marketing Strategies News & Events Press Release

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off
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Spooktacular Marketing: 5 Ideas so Good they’re Scary

Address Validation Data Cleansing Data Enhancement Data Enrichment Direct Mail Direct Marketing Duplicate Elimination E-Mail Email Email Marketing Halloween Series Mailing Mailing Lists Marketing Marketing Strategies NCOA Quick Tips Social Media Append

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off
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