Category: Direct Marketing

USPS Hikes Postage Rates in August by 6.8%: 3 Ways to Save on Postage

August brings the heat – and the USPS® is bringing the hikes. The Postal Service® announced another rate hike in 2021 scheduled to be effective August 29th with plans to increase First-Class Mail and Marketing Mail both by 6.8%. The postage increase is the largest in a decade according to Official Mail Guide and comes…

By Melissa Team June 28, 2021 0

4 Steps to Harvest Better Leads and Higher ROI

Customer Centricity Data Cleansing Data Enrichment Direct Mail Direct Marketing Duplicate Elimination Email Append Mailing Lists NCOA Presorting Uncategorized

Now is the time to spring into data-driven marketing action! Spring will be upon us sooner rather than later thanks to Punxsutawney Phil, so we thought it would be best to share the 4 easy steps to harvesting better leads and higher ROI. Afterall, you reap what you sow. 1. Pick the Right Leads…

By Melissa Team February 12, 2020 0

3 Tips to Maximize Leftover Marketing Budgets

Data Cleansing Direct Marketing Marketing

Time is ticking on the year’s marketing budget. What are you planning on using it for? If you don’t have a plan, don’t fret just yet – plenty of marketing minds are flooding with the mantra “Use it or Lose it” this time of year. But remember, those unspent dollars are extremely unlikely to return…

By Melissa Team December 2, 2019 0

Listware Reconnects Nonprofit with Lost Supporters After 8 Years

Address Check Address Correction Address Quality Address Validation Address Verification Case Studies Case Study CRM Data Cleansing Data Quality Direct Mail Direct Marketing Global Address Verification Listware for Excel

Read how nonprofit, Altapass, revitalized an 8-year-old database with Listware® – Melissa’s affordable solution that updated address records, putting Altapass back in touch with lost donors and ultimately increased fundraising efforts! The Altapass foundation is a small nonprofit organization in North Carolina whose member base largely relies on traditional mail instead of email communication. After…

By Melissa Team April 8, 2019 Off

3 Hot Lists that Spice Up Direct Mail + Limited-Time Offer!

Direct Mail Direct Marketing Mailing Mailing Lists Marketing Marketing Strategies

It’s time to spice things up! Nothing’s hotter than a fiery mail piece with a super sizzling offer reaching the hands of exactly the right customer. Adding some fresh new prospects to a solid consumer base is the best way to liven up an old recipe – direct mail. Direct mail has proven time and…

By Melissa Team March 27, 2019 Off

Targeting specific prospects with direct mail

Data Cleansing Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series Mailing Mailing Lists Marketing Marketing Strategies

How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…

By Melissa Team March 26, 2019 Off

Tying together direct marketing channels

Data Cleansing Data Enrichment Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series E-Mail Email Email Marketing Mailing Marketing Marketing Strategies

Direct mail complemented by email and social can benefit immensely from modern prospect list technologies. Direct marketing is undergoing tremendous changes. It’s being used these days as much for managing customer relationships as it is as a campaign. Companies are shifting much of their work toward analytics that drive trigger-based communications, and the technology has…

By Melissa Team March 20, 2019 Off

Melissa Transforms Website Visitors into Real-Time Leads

Direct Marketing Marketing Marketing Strategies News & Events Press Release WebVisitor

WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced WebVisitor, its new targeting tool enabling marketers to more effectively reach prospects who are already actively engaging with…

By Melissa Team March 19, 2019 Off

Direct Mail and Email Marketing Can and Should Join Forces

A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…

By Melissa Team March 16, 2019 Off

Direct Marketing Enters a New Phase

Data Cleansing Data Enrichment Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series Marketing Marketing Strategies

New tactics, smart databases, and list updating and hygiene are making direct mail more viable than ever Rumors of the “death” of direct marketing have been greatly exaggerated. Marketers increasingly are using new tactics driven by advanced demographic data and digital capabilities to make direct marketing more viable than ever. As digital communications fill our…

By Melissa Team March 14, 2019 Off