Category: Direct Marketing

USPS Raises Postal Rates, Again!

The U.S. Postal Service recently filed its proposed 2019 postage rate hikes with the Postal Regulatory Commission. If passed, new rates will go into effect January 27, 2019. For full details, visit usps.com. For greater detail on the new rates, along with new mailing technology and how to save on bulk mailings, check out this…

By Melissa Team November 14, 2018 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Address Validation Data Cleansing Data Enhancement Data Enrichment Direct Mail Direct Marketing Duplicate Elimination E-Mail Email Email Marketing Halloween Series Mailing Mailing Lists Marketing Marketing Strategies NCOA Quick Tips Social Media Append

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off

Direct Mail: The Walking Dead

Direct Mail Direct Marketing Mailing Lists Marketing Strategies

Written by Abby Telleria Like a Zombie, direct mail keeps coming back – and still delivers. A jaw-dropping 65% of consumers made a purchase as a direct result of direct mail. That’s right, direct mail. The thing you probably presumed to be as dead as a doornail is still very much alive! In the days…

By Melissa Team February 9, 2018 Off