Better Marketing Starts with Better Data
Address Verification Analyzing Data Analyzing Data Quality Big Data Big Data Blend Data Cleansing Data Governance Data Integration Data Management Data Matching Data Profiling Data Quality Data Quality Assessment Global Address Verification MDM
Improve Data Quality for More Accurate Analysis with Alteryx and Melissa Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well…
Customer Centricity and Birds of a Feather
Address Quality Analyzing Data Analyzing Data Quality Data Cleansing Data Management Data Quality Data Quality Assessment
By David Loshin Why do we care to establish physical locations for individuals? One reason should be patently obvious: in every interaction between a staff member from your company and customer, both parties are always physically located somewhere, and many business performance indicators are pinned to a location dimension, such as “sales,” “customer complaints,” or…