Category: Data Matching

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

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New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…

By Melissa Team March 6, 2019 Off
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Increase Donations with an Accurate View of Your Donors and Constituents

Data Matching Direct Marketing Duplicate Elimination Fundraising Marketing Marketing Strategies

Ask yourself this: Do I have a solid group of existing donors but am unsure who to target more aggressively for future contributions? If you answered yes, you’re not alone. Nonprofits and political organizations spend years collecting donor data, only to find that the data is unorganized and overwhelming. This data disarray leads to problem…

By Melissa Team February 7, 2019 Off
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Better Marketing Starts with Better Data

Address Verification Analyzing Data Analyzing Data Quality Big Data Big Data Blend Data Cleansing Data Governance Data Integration Data Management Data Matching Data Profiling Data Quality Data Quality Assessment Global Address Verification MDM

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well…

By Derrick Wang April 27, 2017 0
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