Category: Data Enrichment

4 Steps to Harvest Better Leads and Higher ROI

Customer Centricity Data Cleansing Data Enrichment Direct Mail Direct Marketing Duplicate Elimination Email Append Mailing Lists NCOA Presorting Uncategorized

Now is the time to spring into data-driven marketing action! Spring will be upon us sooner rather than later thanks to Punxsutawney Phil, so we thought it would be best to share the 4 easy steps to harvesting better leads and higher ROI. Afterall, you reap what you sow.   1. Pick the Right Leads…

By Melissa Team February 12, 2020 0
Read More

Email Append 101: A Quick and Easy Guide to Grow Your List

Data Enhancement Data Enrichment E-Mail Email Email Append Email Marketing Email Verification Marketing Marketing Strategies

E-mail marketing is generally less expensive than traditional mail or telemarketing initiatives, often yielding a high response rate and a solid return on investment (ROI). Proven as direct and trackable, e-mail adds value by bolstering customer participation and retention rates, maximizing response and enabling personalized communication. Historically, this higher tech method of outreach is optimized…

By Melissa Team April 5, 2019 Off
Read More

Tying together direct marketing channels

Data Cleansing Data Enrichment Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series E-Mail Email Email Marketing Mailing Marketing Marketing Strategies

Direct mail complemented by email and social can benefit immensely from modern prospect list technologies. Direct marketing is undergoing tremendous changes. It’s being used these days as much for managing customer relationships as it is as a campaign. Companies are shifting much of their work toward analytics that drive trigger-based communications, and the technology has…

By Melissa Team March 20, 2019 Off
Read More

Direct Marketing Enters a New Phase

Data Cleansing Data Enrichment Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series Marketing Marketing Strategies

New tactics, smart databases, and list updating and hygiene are making direct mail more viable than ever Rumors of the “death” of direct marketing have been greatly exaggerated. Marketers increasingly are using new tactics driven by advanced demographic data and digital capabilities to make direct marketing more viable than ever. As digital communications fill our…

By Melissa Team March 14, 2019 Off
Read More

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Address Check Address Correction Address Quality Address Standardization Address Validation Address Verification Analyzing Data Analyzing Data Quality Article Big Data Canada Post Canadian Change of Address CASS Certification Data Cleansing Data Enhancement Data Enrichment Data Matching Data Profiling Data Quality Direct Mail Direct Marketing Duplicate Elimination E-Mail Email Email Append Email Marketing Email Verification Global Address Verification Global Data Quality Mailing & Shipping Mailing Lists Marketing Marketing Strategies NCOA News & Events Presorting Press Release Quick Tips

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…

By Melissa Team March 6, 2019 Off
Read More

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Address Validation Data Cleansing Data Enhancement Data Enrichment Direct Mail Direct Marketing Duplicate Elimination E-Mail Email Email Marketing Halloween Series Mailing Mailing Lists Marketing Marketing Strategies NCOA Quick Tips Social Media Append

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off
Read More

Melissa Data’s Listware Online Brings Efficient Cloud-Based Data Quality to Business Users

Address Quality Data Cleansing Data Enhancement Data Enrichment Data Quality Listware Online

Take the headache out of maintaining clean contact data with our new Listware Online! With a simple data upload (there’s no software to install), this Cloud-based service verifies, corrects, and standardizes U.S. and Canadian addresses, and adds missing name, address, phone, and email information. Listware Online also enriches your data with additional information, including lat/long…

By May 1, 2015 0
Read More