Spooktacular Marketing: 5 Ideas so Good they’re Scary
Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…
3 Ways to Get Your Integrated Marketing in Gear
Do you feel your marketing efforts need to be more unified? Try integrated marketing – a holistic approach to ensuring your audience receives a consistent message both online and offline. But to be effective, you need the data to reach them the way they want to be contacted. Here’s 3 easy ways to get your…
Melissa Data’s Listware Online Brings Efficient Cloud-Based Data Quality to Business Users
Take the headache out of maintaining clean contact data with our new Listware Online! With a simple data upload (there’s no software to install), this Cloud-based service verifies, corrects, and standardizes U.S. and Canadian addresses, and adds missing name, address, phone, and email information. Listware Online also enriches your data with additional information, including lat/long…
Validation, Standardization, and Correction: Tool or Process?
By David Loshin There are all sorts of tools associated with address standardization, cleansing, and validation. As an example, the USPS has a certification program for software vendors, referred to as CASS (Coding Accuracy Support System)™ certification. According to their website, CASS enables the Postal Service™ to evaluate the accuracy of address matching software programs…