Better Marketing Starts with Better Data
Improve Data Quality for More Accurate Analysis with Alteryx and Melissa Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well…
Taking Action to Avoid Undeliverable Mail
Are the costs of printing and mailing causing a dent in your profit? One of the causes of these costs could be something we all know as return mail. Return mail affects different areas including increased postage, paper usage, duplicated work, poor cash flow, loss of customers, and more. There is a way to…
How Dirty Data Impacts Your Marketing Strategy
As a marketer, the start of the new year means setting new goals and creating new marketing strategies. With a CRM system in place, leads to nurture, and new customers to acquire, nothing could possibly go wrong -right? Well, I don’t mean to pop your marketing ninja bubble, but not quite. Don’t worry, I’m not…
Melissa Data’s Listware Online Brings Efficient Cloud-Based Data Quality to Business Users
Take the headache out of maintaining clean contact data with our new Listware Online! With a simple data upload (there’s no software to install), this Cloud-based service verifies, corrects, and standardizes U.S. and Canadian addresses, and adds missing name, address, phone, and email information. Listware Online also enriches your data with additional information, including lat/long…
Melissa Data Highlights Global Data Quality for Data-Driven Marketers at DMA 2014
Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention Rancho Santa Margarita, CALIF – October 14, 2014 – Melissa Data, a leading provider of contact data quality and direct marketing solutions, is demonstrating cloud-based data quality tools and services at DMA2014 booth #1214. Optimized for marketers seeking a single, 360°…
Devising the Strategy, Making the Plan
By David Loshin The three steps that I suggested in my last post about where to begin with data quality are truly meant to help determine where to begin, but also to guide the development of a longer term strategy and plan. Let me recall the three steps, but this time put them into the…
Customer Centricity and Birds of a Feather
By David Loshin Why do we care to establish physical locations for individuals? One reason should be patently obvious: in every interaction between a staff member from your company and customer, both parties are always physically located somewhere, and many business performance indicators are pinned to a location dimension, such as “sales,” “customer complaints,” or…
Customer Centricity and Location Characteristics
By David Loshin In my last set of posts I began to examine the integration of the concept of “customer centricity” into business processes, starting with the ability to uniquely differentiate individuals in relation to their “contact-based” identifying characteristics, such as street address and telephone number. Interestingly, from one part of the discussion, we could…
Characterizing the Quality of Address Data
By David Loshin My company is currently working on a couple of projects associated with address quality and location master data. We are reviewing a lot of the existing documentation that has been collected from a number of different operational systems, as well as reviewing the business processes to see where location data is either…
The Relative Distinction of Address Validation, Precision, and Accuracy
By David Loshin One nice thing about addresses, especially in the United States, is that they have well-defined standards. In previous blog series, I have looked at the process of address standardization and correction, so I won’t belabor that point. However, many people confuse the differences among a valid address, a precise representation of an…