Category: Data Cleansing

Targeting specific prospects with direct mail

How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…

By Melissa Team March 26, 2019 Off

Tying together direct marketing channels

Direct mail complemented by email and social can benefit immensely from modern prospect list technologies. Direct marketing is undergoing tremendous changes. It’s being used these days as much for managing customer relationships as it is as a campaign. Companies are shifting much of their work toward analytics that drive trigger-based communications, and the technology has…

By Melissa Team March 20, 2019 Off

Direct Mail and Email Marketing Can and Should Join Forces

A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…

By Melissa Team March 16, 2019 Off

Direct Marketing Enters a New Phase

New tactics, smart databases, and list updating and hygiene are making direct mail more viable than ever Rumors of the “death” of direct marketing have been greatly exaggerated. Marketers increasingly are using new tactics driven by advanced demographic data and digital capabilities to make direct marketing more viable than ever. As digital communications fill our…

By Melissa Team March 14, 2019 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off

Better Marketing Starts with Better Data

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well…

By April 27, 2017 0

How Dirty Data Impacts Your Marketing Strategy

As a marketer, the start of the new year means setting new goals and creating new marketing strategies. With a CRM system in place, leads to nurture, and new customers to acquire, nothing could possibly go wrong -right? Well, I don’t mean to pop your marketing ninja bubble, but not quite. Don’t worry, I’m not…

By January 28, 2016 0