Category: Data Cleansing

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off

Better Marketing Starts with Better Data

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well…

By April 27, 2017 0

How Dirty Data Impacts Your Marketing Strategy

As a marketer, the start of the new year means setting new goals and creating new marketing strategies. With a CRM system in place, leads to nurture, and new customers to acquire, nothing could possibly go wrong -right? Well, I don’t mean to pop your marketing ninja bubble, but not quite. Don’t worry, I’m not…

By January 28, 2016 0

Melissa Data’s Listware Online Brings Efficient Cloud-Based Data Quality to Business Users

Take the headache out of maintaining clean contact data with our new Listware Online! With a simple data upload (there’s no software to install), this Cloud-based service verifies, corrects, and standardizes U.S. and Canadian addresses, and adds missing name, address, phone, and email information. Listware Online also enriches your data with additional information, including lat/long…

By May 1, 2015 0

Melissa Data Highlights Global Data Quality for Data-Driven Marketers at DMA 2014

Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention Rancho Santa Margarita, CALIF – October 14, 2014 – Melissa Data, a leading provider of contact data quality and direct marketing solutions, is demonstrating cloud-based data quality tools and services at DMA2014 booth #1214. Optimized for marketers seeking a single, 360°…

By October 16, 2014 0

Customer Centricity and Birds of a Feather

By David Loshin Why do we care to establish physical locations for individuals? One reason should be patently obvious: in every interaction between a staff member from your company and customer, both parties are always physically located somewhere, and many business performance indicators are pinned to a location dimension, such as “sales,” “customer complaints,” or…

By January 2, 2013 0

Customer Centricity and Location Characteristics

By David Loshin In my last set of posts I began to examine the integration of the concept of “customer centricity” into business processes, starting with the ability to uniquely differentiate individuals in relation to their “contact-based” identifying characteristics, such as street address and telephone number. Interestingly, from one part of the discussion, we could…

By December 26, 2012 0