4 Steps to Harvest Better Leads and Higher ROI
Now is the time to spring into data-driven marketing action! Spring will be upon us sooner rather than later thanks to Punxsutawney Phil, so we thought it would be best to share the 4 easy steps to harvesting better leads and higher ROI. Afterall, you reap what you sow. 1. Pick the Right Leads…
Top 5 Things Users Love About Melissa
Don’t take our word for it. Users have shared their favorite things about Melissa’s solutions, services and support. Find out what keeps our customers committed to Melissa to meet all of their global data quality and identity verification needs. Customer Service – Melissa’s leading data experts and technical support are on the line to help…
Customer Centricity: Establishing Connections
By David Loshin In our last set of posts, we looked at the relationship of location to a strategy for customer centricity, and one conclusion we can draw from that discussion is the value of organization into groups for better understanding what drives customer behavior. To say it a little differently, if “birds that flock…