Category: Creative

Carpe DM!

By Alan Rosenspan, President, Alan Rosenspan & Associates Remember how much direct mail you used to receive? How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open? Not anymore. Direct mail volume is down significantly in the last quarter of 2008,…

By Derrick Wang August 3, 2017 Off

5 Tips for Efficient Holiday Shipping

By Rick Rover, senior vp of operations, Streamlite When customers open their holiday purchases this year, most won’t think about the supply chains that produced and delivered their gifts. But, those of us in logistics know that the impact of efficient product flow and management–from manufacturing to delivery–is more important than ever during the holiday…

By July 28, 2017 Off

4 List Hygiene Best Practices

By Karen J. Bannan, freelance writer & editor List hygiene has been a concern as long as email marketing has been around, and the basics are just that–basic. Opt-outs and opt-ins should be processed quickly, while internal lists should be synchronized so you don’t miss anyone and risk a spam complaint. Inactive addresses or those…

By July 28, 2017 Off

What About Mail?

By Susan Plonkey, VP of Sales, USPS® As marketing budgets improve, now is the time to add mail to the mix. The nation’s economy continues to gain strength, and we’re seeing marketing budgets start to rebound. That’s good news for us all. As you plan where to allocate these increased dollars, don’t overlook direct mail.…

By Melissa Team July 28, 2017 Off