Category: Copy/Design

Good News: Print and Mail are Alive and Well

By Nancy DeDiemar, president, Printing Resources of Southern California It is about time that quick printers got some good news, and here it is: Print and mail are alive and well! Contrary to conventional wisdom among customers and even some printers that direct mail is “junk” mail, or “old” technology, or incompatible with environmental stewardship,…

By July 27, 2017 Off

4 Tips to Save Money on Printing

By Nani Paape, independent project facilitator Money Saving Tip #1: Choose an efficient flat sizeWith paper costs accounting for 25 percent or more of a print job’s cost, it pays to be smart about paper. You will always get a better deal on printing when your piece fits on the printing paper with little off-cut, the part…

By Melissa Team July 27, 2017 Off

Print Planning at the Arm-Waving Stage

By Nani Paape, independent project facilitator  I like to get in the loop with a print project while it’s still at the arm-waving stage. That’s the time when designers are just beginning to dream up design solutions, but haven’t done too much designing. Sometimes the entire design team gets together at this point; other times…

By July 27, 2017 Off

Improving “Glance Readership” in Post Cards–Part 1

By Jeffrey Dobkin, marketing consultant, author, and professional speaker Face it: most people sort their mail over the trash can.  This process works fast. Think back: you are a kid and a friend is showing you baseball cards for possible trades: gott’em, gott’em, need’em, gott’em, gott’em, need’em, gott’em. 200 cards, 50 seconds. Today’s mail…same thing.…

By July 27, 2017 Off

7 Ways to Trim Production Costs

By Tracy A. Gill, Ballantine Corp.  When it comes to direct mail, everyone wants to find a way to get the same return on less investment. As one of the biggest expenditures in a direct mail campaign, production is a logical and easy place to start. Tracy A. Gill reveals seven simple things any company…

By July 27, 2017 Off

7 Direct Mail Campaign Tips

By Circulation Management One of the keys to a successful direct-mail campaign is personalization. Customers have come to expect a high degree of personalization in direct mail. According to the U.S. Postal Service®, customized mailings garner a six percent to 17 percent average response rate. Personalized mailings can achieve response rates between three percent and…

By July 26, 2017 Off