Listware Reconnects Nonprofit with Lost Supporters After 8 Years
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Read how nonprofit, Altapass, revitalized an 8-year-old database with Listware® – Melissa’s affordable solution that updated address records, putting Altapass back in touch with lost donors and ultimately increased fundraising efforts! The Altapass foundation is a small nonprofit organization in North Carolina whose member base largely relies on traditional mail instead of email communication. After…
Personalized Direct Mail Improves Relevancy and Response
By Bob MartelIn any direct marketing effort, if the relevance of the message delivered is the key to building perceived value and response, why do so many marketers take obvious shortcuts that negatively impact results? Okay, that was a long sentence. Let me try again. Said another way, why are so many direct marketers failing…