Category: Article

Email List Hygiene: Keep It Clean

By Spencer Kollas, director of delivery services, StrongMail Systems Last month, I provided best practices to maximize email deliverability with the first step in this series, data capture. The next logical, and critical step is applying effective list hygiene techniques. Maximizing email deliverability does require managing many factors, but once you understand the various components,…

By Melissa Team July 31, 2017 Off

Mailing Lists: Understanding the Dynamics of Consumer Data

By Aliza Bornstein, copywriter, Melissa Data In a January 28, 2009 webinar, host Dan Anglin covered such topics as: sources utilized during compilation; demographic and geographic selects; learning from existing customers and responders; and tips and trends. 1. Where do major data compliers get their data?  Major compilation sources include: voter registration records; county deed…

By July 31, 2017 Off

12 Questions to Ask a List Vendor

By Jeffery Dobkin, marketing consultant, author, and professional speaker 1. Ask the origin of the list.  There are two types of lists, determined by their origin: compiled lists and response lists. Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have…

By Melissa Team July 31, 2017 Off

Why New Move Mailing Lists Work: Part 2

By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the…

By July 28, 2017 Off

Why New Move Mailing Lists Work: Part 1

By David Bancroft Avrick, president of Avrick Direct, Inc.  One of the major mailing list categories is Change-of-Address (CHADS) or  “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the…

By July 28, 2017 Off