Email List Hygiene: Keep It Clean
By Spencer Kollas, director of delivery services, StrongMail Systems Last month, I provided best practices to maximize email deliverability with the first step in this series, data capture. The next logical, and critical step is applying effective list hygiene techniques. Maximizing email deliverability does require managing many factors, but once you understand the various components,…
How to Choose High-Performing Mailing Lists
By Rick Brough, director of consulting services, Transcontinental Database Marketing If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an edge. Profile your house list. House lists can help determine how to apply targeted selections on prospect lists. For example,…
Mailing Lists: Understanding the Dynamics of Consumer Data
By Aliza Bornstein, copywriter, Melissa Data In a January 28, 2009 webinar, host Dan Anglin covered such topics as: sources utilized during compilation; demographic and geographic selects; learning from existing customers and responders; and tips and trends. 1. Where do major data compliers get their data? Major compilation sources include: voter registration records; county deed…
12 Questions to Ask a List Vendor
By Jeffery Dobkin, marketing consultant, author, and professional speaker 1. Ask the origin of the list. There are two types of lists, determined by their origin: compiled lists and response lists. Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have…
Finding The Right Mailing List For Your Business
Dan Anglin, Senior Sales Specialist, Modern Postcard The right list is critical to the success of your mail campaign. 40-41 percent of your direct mail success begins with the list. It doesn’t matter if your mail piece is beautiful, has a great offer, a stunning design, or a strong call to action. If you add…
Why New Move Mailing Lists Work: Part 2
By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the…
Why New Move Mailing Lists Work: Part 1
By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the…
Raise Funds Online With These Nine E-mail List-Building Tips
By Alan Sharpe, Certified Fund Raising Executive The secret to raising funds online is not Facebook, Twitter, texting, or even your website. It’s email. To raise money on the Internet you need the email addresses of folks who believe in your cause and want to see you in their inbox. Here are nine principles to…
11 Powerful Emotions to Energize Your Fundraising Letters
By Dean Rieck, direct mail copywriter To some extent, all marketing is based on emotion. Whether you’re buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process. However, nothing relies on emotion quite so much as fundraising letters. How people “feel” about your cause will…
Fundraising in Tough Economic Times
By Alan Rosenspan, Alan Rosenspan & Associates Many nonprofits are cutting back their marketing these days because of the ever-rising price of gasoline, food and other basics. They figure that people just don’t have as much disposable income as before, which may be true. However, I think they are making a mistake. Back in the…