Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions
New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…
Carpe DM!
By Alan Rosenspan, President, Alan Rosenspan & Associates Remember how much direct mail you used to receive? How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open? Not anymore. Direct mail volume is down significantly in the last quarter of 2008,…
Use a Specialty Mailing List to Find Customers and Increase Sales
Anthony J Pensabene, Expert Author, EzineArticles.com When a business begins, its executives must think about what population the business’ services and products can best help. The chosen population is known as the target market. Marketing and advertising initiatives are then geared towards intriguing the target market. Smaller businesses may not have a lot of resources…
Specialized Mailing Lists Make All the Difference
By Joy Gendusa, founder, PostcardMania If there is one thing I can’t say enough about, it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing…
How To Own Your Local Consumer Market With Saturation Mailings
By Bob Martel, president, JMB Marketing Group If you do business locally, or want to enter a new market area quickly, you don’t want to overlook the value of a saturation mailing within a radius of your business, or across a specific ZIP Code™. The USPS® is standing by, waiting to help you deliver a…
Create Your Mailing List
USPS® Website An effective mailing list is more than names and addresses–it’s a record of each person’s buying behaviors. Your customer list can track how often they shop with you, what they typically buy, and how much they spend. Keeping track of your customers and their purchasing habits will help you to personalize offers and…
7 Questions to Ask an E-Mail List Vendor
Kendra Jaros, manager, internet.com newsletter publishing group Renting third-party lists is one of the most common ways to acquire customers and/or build in-house email lists. Where do you begin? Doing your homework saves headaches later — headaches driven by poor results, spam complaints, wasted time and money, and bad public relations. There seem to be…
How to Build Your Own Mailing List
By Admin, Consumer Mailing Lists to Fit Any Budget Do you want to reach a lot of people? If the answer is yes, then you need to build your own mailing list. A mailing list is also called a consumer list because the people you try to reach out to are, in fact, your customers.…
List Hygiene: Your Smartest Move
By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction Corp Can there be targeted marketing without accurate information? I say no. From e-mail to direct mail, the need for sound list hygiene practices is not only ever-present, but ever-increasing. Why? For me, it comes down to the belief that a global…
7 Criteria to Make Massive Profits From Absentee Owners
By Jason R. Hanson, author & founder, National Real Estate Investor Month Listen; before you read any further, go grab a pen and pad of paper, because this is going to be one of the most valuable articles you’ve ever read. You’re going to learn how to dominate your local niche of absentee owners and…