Category: Article

Carpe DM!

By Alan Rosenspan, President, Alan Rosenspan & Associates Remember how much direct mail you used to receive? How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open? Not anymore. Direct mail volume is down significantly in the last quarter of 2008,…

By August 3, 2017 Off

Use a Specialty Mailing List to Find Customers and Increase Sales

Anthony J Pensabene, Expert Author, EzineArticles.com  When a business begins, its executives must think about what population the business’ services and products can best help. The chosen population is known as the target market. Marketing and advertising initiatives are then geared towards intriguing the target market. Smaller businesses may not have a lot of resources…

By July 31, 2017 Off

Create Your Mailing List

USPS® Website An effective mailing list is more than names and addresses–it’s a record of each person’s buying behaviors. Your customer list can track how often they shop with you, what they typically buy, and how much they spend. Keeping track of your customers and their purchasing habits will help you to personalize offers and…

By July 31, 2017 Off

7 Questions to Ask an E-Mail List Vendor

Kendra Jaros, manager, internet.com newsletter publishing group Renting third-party lists is one of the most common ways to acquire customers and/or build in-house email lists. Where do you begin? Doing your homework saves headaches later — headaches driven by poor results, spam complaints, wasted time and money, and bad public relations.  There seem to be…

By July 31, 2017 Off

List Hygiene: Your Smartest Move

By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction Corp Can there be targeted marketing without accurate information? I say no. From e-mail to direct mail, the need for sound list hygiene practices is not only ever-present, but ever-increasing.  Why? For me, it comes down to the belief that a global…

By July 31, 2017 Off