Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions
New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…
Melissa Direct Advances Data-Driven Targeting for Marketers
Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…
Better Marketing Starts with Better Data
Improve Data Quality for More Accurate Analysis with Alteryx and Melissa Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well…
Melissa Data’s Listware for Salesforce Enables Enterprise Data Quality with Batch Verification of Global Addresses
Data Quality Plugin Increases Efficiency with Auto-Completion of Worldwide Customer Addresses; Optimizes Development with Flexible Mapping of Address Fields Rancho Santa Margarita, CALIF. – April 15, 2015 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced batch processing of worldwide address verification in Listware® for Salesforce®, its powerful data…
Melissa Data Highlights Global Data Quality for Data-Driven Marketers at DMA 2014
Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention Rancho Santa Margarita, CALIF – October 14, 2014 – Melissa Data, a leading provider of contact data quality and direct marketing solutions, is demonstrating cloud-based data quality tools and services at DMA2014 booth #1214. Optimized for marketers seeking a single, 360°…
Melissa Data Launches Listware for Salesforce
Powerful Data Quality Plug-In Cleanses, Validates and Enriches CRM Information; Increases Customer Intelligence with Property and Mortgage Data Rancho Santa Margarita, CALIF. – June 10, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced Listware®for Salesforce®, its powerful data quality plug-in that integrates data cleansing, validation, and enrichment…
Devising the Strategy, Making the Plan
By David Loshin The three steps that I suggested in my last post about where to begin with data quality are truly meant to help determine where to begin, but also to guide the development of a longer term strategy and plan. Let me recall the three steps, but this time put them into the…
Melissa Data Announces Move Update Function in Listware for Excel
Simple Excel Add-In Provides Access to Millions of Change-of-Address Records for Successful Holiday Mailings Rancho Santa Margarita, CALIF- December 4, 2013 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced a new Move Update function for its Listware for Excel, a simple to use data enrichment tool that integrates…
What is Meant by “Flocking Together” Virtually?
By David Loshin In my last two posts, we have been reviewing the concepts of contact methods that have in the past been used for identifying a customer’s location, and the ramifications of an increasing trend in which the contact mechanism is less reliable for establishing a location. In particular, the traditional use of telephone…
Customer Centricity and Birds of a Feather
By David Loshin Why do we care to establish physical locations for individuals? One reason should be patently obvious: in every interaction between a staff member from your company and customer, both parties are always physically located somewhere, and many business performance indicators are pinned to a location dimension, such as “sales,” “customer complaints,” or…