Category: Analyzing Data Quality

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…

By Melissa Team March 6, 2019 Off

Better Marketing Starts with Better Data

Address Verification Analyzing Data Analyzing Data Quality Big Data Big Data Blend Data Cleansing Data Governance Data Integration Data Management Data Matching Data Profiling Data Quality Data Quality Assessment Global Address Verification MDM

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well…

By Derrick Wang April 27, 2017 0

Melissa Data’s Listware for Salesforce Enables Enterprise Data Quality with Batch Verification of Global Addresses

Address Quality Address Verification Analyzing Data Analyzing Data Quality CRM Data Quality Global Address Verification Global Data Quality Press Release Salesforce

Data Quality Plugin Increases Efficiency with Auto-Completion of Worldwide Customer Addresses; Optimizes Development with Flexible Mapping of Address Fields Rancho Santa Margarita, CALIF. – April 15, 2015 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced batch processing of worldwide address verification in Listware® for Salesforce®, its powerful data…

By April 15, 2015 0

Melissa Data Highlights Global Data Quality for Data-Driven Marketers at DMA 2014

Address Quality Analyzing Data Analyzing Data Quality Data Cleansing Data Quality Global Data Quality Press Release

Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention Rancho Santa Margarita, CALIF – October 14, 2014 – Melissa Data, a leading provider of contact data quality and direct marketing solutions, is demonstrating cloud-based data quality tools and services at DMA2014 booth #1214. Optimized for marketers seeking a single, 360°…

By Melissa Team October 16, 2014 0

Melissa Data Launches Listware for Salesforce

Address Correction Address Quality Address Validation Address Verification Analyzing Data Analyzing Data Quality CRM Data Management Data Migration Data Quality Listware for Excel Press Release Salesforce

Powerful Data Quality Plug-In Cleanses, Validates and Enriches CRM Information; Increases Customer Intelligence with Property and Mortgage Data Rancho Santa Margarita, CALIF. – June 10, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced Listware®for Salesforce®, its powerful data quality plug-in that integrates data cleansing, validation, and enrichment…

By June 10, 2014 0

Devising the Strategy, Making the Plan

Address Correction Address Quality Address Verification Analyzing Data Analyzing Data Quality Data Cleansing Data Management Data Quality

By David Loshin The three steps that I suggested in my last post about where to begin with data quality are truly meant to help determine where to begin, but also to guide the development of a longer term strategy and plan. Let me recall the three steps, but this time put them into the…

By March 31, 2014 0

Melissa Data Announces Move Update Function in Listware for Excel

Address Quality Analyzing Data Analyzing Data Quality Data Quality

Simple Excel Add-In Provides Access to Millions of Change-of-Address Records for Successful Holiday Mailings Rancho Santa Margarita, CALIF- December 4, 2013 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced a new Move Update function for its Listware for Excel, a simple to use data enrichment tool that integrates…

By Melissa Team December 4, 2013 0

Customer Centricity and Birds of a Feather

Address Quality Analyzing Data Analyzing Data Quality Data Cleansing Data Management Data Quality Data Quality Assessment

By David Loshin Why do we care to establish physical locations for individuals? One reason should be patently obvious: in every interaction between a staff member from your company and customer, both parties are always physically located somewhere, and many business performance indicators are pinned to a location dimension, such as “sales,” “customer complaints,” or…

By Melissa Team January 2, 2013 Off

Customer Centricity and Location Characteristics

Analyzing Data Analyzing Data Quality Data Cleansing Data Governance Data Management Data Quality

By David Loshin In my last set of posts I began to examine the integration of the concept of “customer centricity” into business processes, starting with the ability to uniquely differentiate individuals in relation to their “contact-based” identifying characteristics, such as street address and telephone number. Interestingly, from one part of the discussion, we could…

By Melissa Team December 26, 2012 Off

Methods of Contact

Analyzing Data Analyzing Data Quality Data Quality

By David Loshin In the last post, I suggested that a key aspect of managing customer centricity is the need to gain some mastery over the many varied channels for communication as well as the varied means by which individuals represent themselves within each (or many) of these channels. To that end, let’s look at…

By Melissa Team November 2, 2012 Off