Category: Address Verification

USPS Hikes Postage Rates in August by 6.8%: 3 Ways to Save on Postage

August brings the heat – and the USPS® is bringing the hikes. The Postal Service® announced another rate hike in 2021 scheduled to be effective August 29th with plans to increase First-Class Mail and Marketing Mail both by 6.8%. The postage increase is the largest in a decade according to Official Mail Guide and comes…

By Melissa Team June 28, 2021 0

Listware Reconnects Nonprofit with Lost Supporters After 8 Years

Read how nonprofit, Altapass, revitalized an 8-year-old database with Listware® – Melissa’s affordable solution that updated address records, putting Altapass back in touch with lost donors and ultimately increased fundraising efforts! The Altapass foundation is a small nonprofit organization in North Carolina whose member base largely relies on traditional mail instead of email communication. After…

By Melissa Team April 8, 2019 Off

Direct Mail and Email Marketing Can and Should Join Forces

A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…

By Melissa Team March 16, 2019 Off

Make the Smart Move – Address the State of Your Data

When was the last time you moved? Did you file for a change of address? When you finally settled into your new home, did you continue to receive a previous resident’s mail? Catalogs that do not relate to your lifestyle, magazine incentives to re-subscribe, postcard reminders for Scruffy’s vaccination! … Who’s Scruffy? This mixed up…

By Melissa Team February 4, 2019 Off

Online Sales Skyrocket – Reduce Cart Abandonment with Express Entry for a Slice of the Pie

Have you looked at the cart abandonment rates on your website? Maybe it’s time you do, and here’s why: an estimated 1.92 billion people are expected to make online purchases in 2019, resulting in an estimated $3.45 trillion in sales. If you’re losing the sale at the very last step of your online transaction, you’re…

By Melissa Team January 30, 2019 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Mailing List Accuracy Becomes More Stringent

Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…

By Melissa Team February 23, 2018 Off

Better Marketing Starts with Better Data

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well…

By Derrick Wang April 27, 2017 0

MAILERS Online: On Demand & In the Cloud Presorting

Say hello to a no-contract, end-to-end mailing solution that’s in the cloud and easy to use. MAILERS Online is a one-stop-shop for all your mailing and presort needs, where you can upload your text or Excel® files to our server and let Melissa take it from there. We’ll presort your list, based on your selected…

By April 26, 2017 0