Spooktacular Marketing: 5 Ideas so Good they’re Scary
Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…
Mailing List Accuracy Becomes More Stringent
Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…
MAILERS Online: On Demand & In the Cloud Presorting
Say hello to a no-contract, end-to-end mailing solution that’s in the cloud and easy to use. MAILERS Online is a one-stop-shop for all your mailing and presort needs, where you can upload your text or Excel® files to our server and let Melissa take it from there. We’ll presort your list, based on your selected…
Melissa Data Offers Free Palletization in MAILERS+4
Rancho Santa Margarita, CALIF- May 12, 2015 – Melissa Data, a leading provider of contact data quality and address management solutions, today announced the phase one release of Palletization options for MAILERS+4 postal automation software. Palletization makes it easier to store and organize high volumes of First-Class and Standard Mail, and is available to new customers free…
Melissa Data Launches Listware for Salesforce
Powerful Data Quality Plug-In Cleanses, Validates and Enriches CRM Information; Increases Customer Intelligence with Property and Mortgage Data Rancho Santa Margarita, CALIF. – June 10, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced Listware®for Salesforce®, its powerful data quality plug-in that integrates data cleansing, validation, and enrichment…
Postal Standards and Address Quality – Take 1
By David Loshin The USPS Postal Standard (Publication 28) provides at least some of the specifications we need for address quality. For example, “The Postal Service defines a complete address as one that has all the address elements necessary to allow an exact match with the current Postal Service ZIP+4 and City State files to…
Where in the End-to-End Should Address Standardization and Correction Happen?
By David Loshin In my last post, I shared a story about how rampant address validation actually can transform accurate (if not 100% standardized) addresses into inaccurate ones. My client actually noted that with some of the tools they have seen, addresses that have been submitted to the product and standardized are then re-submitted to…
Validation, Standardization, and Correction: Tool or Process?
By David Loshin There are all sorts of tools associated with address standardization, cleansing, and validation. As an example, the USPS has a certification program for software vendors, referred to as CASS (Coding Accuracy Support System)™ certification. According to their website, CASS enables the Postal Service™ to evaluate the accuracy of address matching software programs…
The Relative Distinction of Address Validation, Precision, and Accuracy
By David Loshin One nice thing about addresses, especially in the United States, is that they have well-defined standards. In previous blog series, I have looked at the process of address standardization and correction, so I won’t belabor that point. However, many people confuse the differences among a valid address, a precise representation of an…