Direct Mail and Email Marketing Can and Should Join Forces
A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…
Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions
New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…
Online Sales Skyrocket – Reduce Cart Abandonment with Express Entry for a Slice of the Pie
Have you looked at the cart abandonment rates on your website? Maybe it’s time you do, and here’s why: an estimated 1.92 billion people are expected to make online purchases in 2019, resulting in an estimated $3.45 trillion in sales. If you’re losing the sale at the very last step of your online transaction, you’re…
Mailing List Accuracy Becomes More Stringent
Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…
MAILERS Online: On Demand & In the Cloud Presorting
Say hello to a no-contract, end-to-end mailing solution that’s in the cloud and easy to use. MAILERS Online is a one-stop-shop for all your mailing and presort needs, where you can upload your text or Excel® files to our server and let Melissa take it from there. We’ll presort your list, based on your selected…
Postal Standards and Address Quality – Take 1
By David Loshin The USPS Postal Standard (Publication 28) provides at least some of the specifications we need for address quality. For example, “The Postal Service defines a complete address as one that has all the address elements necessary to allow an exact match with the current Postal Service ZIP+4 and City State files to…
Where in the End-to-End Should Address Standardization and Correction Happen?
By David Loshin In my last post, I shared a story about how rampant address validation actually can transform accurate (if not 100% standardized) addresses into inaccurate ones. My client actually noted that with some of the tools they have seen, addresses that have been submitted to the product and standardized are then re-submitted to…
Validation, Standardization, and Correction: Tool or Process?
By David Loshin There are all sorts of tools associated with address standardization, cleansing, and validation. As an example, the USPS has a certification program for software vendors, referred to as CASS (Coding Accuracy Support System)™ certification. According to their website, CASS enables the Postal Service™ to evaluate the accuracy of address matching software programs…
The Relative Distinction of Address Validation, Precision, and Accuracy
By David Loshin One nice thing about addresses, especially in the United States, is that they have well-defined standards. In previous blog series, I have looked at the process of address standardization and correction, so I won’t belabor that point. However, many people confuse the differences among a valid address, a precise representation of an…