Mailing List Accuracy Becomes More Stringent
Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…
MAILERS Online: On Demand & In the Cloud Presorting
Say hello to a no-contract, end-to-end mailing solution that’s in the cloud and easy to use. MAILERS Online is a one-stop-shop for all your mailing and presort needs, where you can upload your text or Excel® files to our server and let Melissa take it from there. We’ll presort your list, based on your selected…
Postal Standards and Address Quality – Take 1
By David Loshin The USPS Postal Standard (Publication 28) provides at least some of the specifications we need for address quality. For example, “The Postal Service defines a complete address as one that has all the address elements necessary to allow an exact match with the current Postal Service ZIP+4 and City State files to…
Where in the End-to-End Should Address Standardization and Correction Happen?
By David Loshin In my last post, I shared a story about how rampant address validation actually can transform accurate (if not 100% standardized) addresses into inaccurate ones. My client actually noted that with some of the tools they have seen, addresses that have been submitted to the product and standardized are then re-submitted to…
Validation, Standardization, and Correction: Tool or Process?
By David Loshin There are all sorts of tools associated with address standardization, cleansing, and validation. As an example, the USPS has a certification program for software vendors, referred to as CASS (Coding Accuracy Support System)™ certification. According to their website, CASS enables the Postal Service™ to evaluate the accuracy of address matching software programs…
The Relative Distinction of Address Validation, Precision, and Accuracy
By David Loshin One nice thing about addresses, especially in the United States, is that they have well-defined standards. In previous blog series, I have looked at the process of address standardization and correction, so I won’t belabor that point. However, many people confuse the differences among a valid address, a precise representation of an…